Isha Sinha

Isha Sinha

Business Analyst

location of Isha SinhaBengaluru, Karnataka, India

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  • Timeline

  • About me

    I build Gen AI products.

  • Education

    • SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

      2015 - 2017
      Masters In Business Administration Marketing
    • SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

      2015 - 2017
      Master of Business Administration - MBA
  • Experience

    • IMS Health

      Apr 2016 - Jul 2016
      Business Analyst

      Monitoring and analyzing social media for brands, scientific conferences and specific therapy areasTracking and identification of influencers (KOLs and KSAs) across the social web and social profiling them in various categories Event/Campaign Analysis Report to understand the real-ROIProviding insights & recommendation around emerging trends & opportunities to clients in the form of reportsMonitoring share of Voice,Sentiment Analysis,Perception Analysis,Themes of Conversation,Unmet needsMonitoring competitor activity and voice of KOLs through analysis of online buzz around scientific conferencesProviding actionable recommendations and insights to drug brands to understand brand perceptions, patients’ unmet needs, brand sentiment, switching trends and brand messaging of competitorsKnowledge of Analytical tools like Radian6, Simplify360, AETracker for Hootsuite and Google analyticsIdentifying trends in the market/industry and use the best practices to help clients tweak their marketing strategy based on what resonates well with the audience Show less

    • Sequent Scientific Limited

      Jul 2017 - Mar 2019

      Worked directly with the firm's principal to support and lead various aspects of client engagements, business development, marketing activities, and day-to-day operations.Rendered direct supervision to budget planning, budget forecasts, accounting processes and reporting methodologies.Strategic presentations to Promoter Group, Board of Directors, Investors, AGMsConceptualised and developed content for Annual reports, Investor presentations, Board of Directors presentations, press release, Corporate branding & media communication working closely with firm's principlePlayed a key role in designing financial models for medium- & long-term business strategy Show less

      • Senior Business Analyst

        Jul 2018 - Mar 2019
      • Business Analyst

        Jul 2017 - Jun 2018
    • Indiassetz

      Apr 2019 - Apr 2024

      Creating Structured Digital Products

      • Vice President

        Jan 2021 - Apr 2024
      • Director of Fundraising

        Apr 2021 - Aug 2023
      • Associate Vice President

        Apr 2019 - Jul 2021
    • Infogain

      Apr 2024 - now
      Product Lead
  • Licenses & Certifications

    • Comprehensive Product Management for Product managers

      Udemy
      Aug 2023