Isha Sinha

Experience

• 

  IMS Health

  Apr 2016 - Jul 2016

  Business Analyst

  Monitoring and analyzing social media for brands, scientific conferences and specific therapy areasTracking and identification of influencers (KOLs and KSAs) across the social web and social profiling them in various categories Event/Campaign Analysis Report to understand the real-ROIProviding insights & recommendation around emerging trends & opportunities to clients in the form of reportsMonitoring share of Voice,Sentiment Analysis,Perception Analysis,Themes of Conversation,Unmet needsMonitoring competitor activity and voice of KOLs through analysis of online buzz around scientific conferencesProviding actionable recommendations and insights to drug brands to understand brand perceptions, patients’ unmet needs, brand sentiment, switching trends and brand messaging of competitorsKnowledge of Analytical tools like Radian6, Simplify360, AETracker for Hootsuite and Google analyticsIdentifying trends in the market/industry and use the best practices to help clients tweak their marketing strategy based on what resonates well with the audience Show less

• 

  Sequent Scientific Limited

  Jul 2017 - Mar 2019

  Worked directly with the firm's principal to support and lead various aspects of client engagements, business development, marketing activities, and day-to-day operations.Rendered direct supervision to budget planning, budget forecasts, accounting processes and reporting methodologies.Strategic presentations to Promoter Group, Board of Directors, Investors, AGMsConceptualised and developed content for Annual reports, Investor presentations, Board of Directors presentations, press release, Corporate branding & media communication working closely with firm's principlePlayed a key role in designing financial models for medium- & long-term business strategy Show less

  • Senior Business Analyst

    Jul 2018 - Mar 2019

  • Business Analyst

    Jul 2017 - Jun 2018
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  Indiassetz

  Apr 2019 - Apr 2024

  Creating Structured Digital Products

  • Vice President

    Jan 2021 - Apr 2024

  • Director of Fundraising

    Apr 2021 - Aug 2023

  • Associate Vice President

    Apr 2019 - Jul 2021
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  Infogain

  Apr 2024 - now

  Product Lead