Daniel Wilkinson

Experience

• 

  Staples Canada

  Jul 2004 - now

  As the Manager of Sales and Retail Business Development, I am responsible for elevating the customer experience in-store and online through our various channels, such as Services, print.ca, and the Staples Ecosystem. I develop and execute learning strategies and operating practices that exceed customer expectations. I define and support the associate selling skills and behaviors that drive conversion and expansion of the Staples Ecosystem.I constantly monitor the customer's path to purchase in our stores and work to continuously improve operational processes to meet changing customer needs over time. My ultimate goal is to maximize the customer experience and drive the growth of our business. Show less As the Retail Operations Manager for Print and Marketing, I am responsible for developing programs, communication and training initiatives that impact our retail stores nationwide. I oversee a range of projects and lead large and complex initiatives to support overall business growth. I develop, maintain, and update the Print & Marketing processes, working closely with the Print & Marketing Merchandising team to effectively rollout new products and services, and oversee the retail learning and development programs.I serve as both the product owner and business owner for our digital order taking platform, and manage the Print Operations and Training team. My role is to drive program development and ensure smooth operations for the Print and Marketing division, making a positive impact on our retail stores and overall business growth. Show less • Support the roll out of any new initiatives by developing, testing and implementing the most cost effective way to produce any product or service we offer.• Develop all production related guidelines and how-to’s for all products or services offered in our Print and Marketing department• Interact with vendors to maximize the use of all existing assets within the store and closed-door production fleet.• Be on top of the latest market trends and find creative ways to offer these products and services within our production environments. • Ensure that any existing and/or new programs are made available online and in store at the same time.• Interact with our online and printing vendors to maximize our product/service offering and to improve store productivity and customer experience. • Implement and drive new enhancements to existing programs, and support launches of new sales opportunities based on market research, customer needs and industry trends.• Contribute to training catalogues, and store level communication methods. • Visit stores on a regular basis to ensure consistent compliance and execution of all current and new business and product services in each location. Provide feedback on opportunities to maximize sales and profit.• Support all field level inquiries regarding any issues relating to performance of all fleet equipment. • Assist in developing and rolling initiatives to drive sales and maximize profit opportunities, in co-ordination with other specialists, in our Print and Marketing Services. • Establish leading edge knowledge of latest market trends in copier/finishing equipment, online printing systems (i.e. web to print applications), supply usage (i.e. paper, lamination, etc) and printing technology (i.e. JDF, template based systems, RIP and print processing technologies, etc) and software (i.e. MS office, Adobe Creative Suite, CorelDRAW, etc) and make recommendations for integration into the services business. Show less • Maximize sales opportunities with every customer by using current selling techniques and company programs. • Finalizes design elements on customer orders in an efficient and accurate manner, paying close attention to detail and instructions.• Manipulate and revises files, including images within documents using the latest graphic Adobe and Corel design software. • Asses the client's requirements and make recommendations that add value to the client's project.• Finalizes prepress activities including colour matching and document fine-tuning.• Ensures all creative documents are made print-ready.• Executes superior quality control standards by spot checking customer orders throughout processing.• Trouble shoot basic file problems associated with a variety of multimedia software applications.• Proof jobs and evaluate output and make necessary changes to ensure job integrity before, during, and after each production run of a job.• Follow proper workflow production procedures when processing customer orders.• Execute production tasks such as processing customer orders in an efficient, accurate manner and paying close attention to detail and instructions, and managing the project while following proper production procedures (set up, quality control, and finishing).• Complete finishing tasks such as cutting, scoring, folding, drilling among others.• Follow all correct cash register operations, and properly secures company funds and physical inventory at cash stations.• Ensure that wastes levels are kept to a minimal level, thus maximizing profitability.• Effective communication in a courteous and professional manner.• Prioritize completion of orders based on customer needs and turnaround times. 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  • Manager of Retail Sales and Business Development

    Jul 2022 - now

  • Retail Operations Manager - Business Services at STAPLES Canada

    Aug 2018 - Jul 2022

  • Print Production Specialist - Business Services at STAPLES Canada

    Jan 2009 - Aug 2018

  • Desktop Publisher

    Jul 2004 - Jan 2009