Jared Williams

Experience

• 

  Bridgestone

  Aug 2004 - now

  Responsible for strategic planning, development and implementation of end-user marketing programs and projects for 3 key channels: National Accounts (large corporate fleets), National Fleets (small to medium size fleets), and OEM’s(tractor and trailer manufacturers). Develop and guide business strategies to enable BCS Marketing to create unique customer-focused program and product offerings. Lead and participate in high performing cross-functional and cross-business unit teams.• Collaborate with Sales to develop and implement new and innovative Fleet Promotions such as Target Fleet Acquisition Program, seasonal National Fleet promotions, and retail mail-in pre-paid card promotions. • Lead contract negotiations with National Account customers.• Owner of Pricing Strategy and Transition on the Product Launch Core Team. • Notable Projects and Innovations:o Fleet Credit Card Payment Solution - Expanded the National Fleet Program to customers who want to pay via credit card. Mitigated company risk by allowing the customers to self-manage credit cards in tokenized format and automated the card maintenance function that was previously performed by internal Credit Department.o BridgestoneSolutionCenter.com – Conceptual owner and project team Business Sponsor for internally and externally integrated workflow website. Enhanced agility of the sales team by improving efficiency, consistency, predictability, and visibility to common sales tasks. More time in the field and less time in front of the computer for our sales team. Flexibility designed into the platform with the ultimate vision of expanding to other businesses in the enterprise. o Developed and implemented process to communicate to National Fleets via email and direct mail. Show less Responsible for managing and implementing national sales and marketing initiatives. Support 25 member sales team that covers the northern half of the United States. Responsibilities focus on meeting unit sales objectives by leveraging sales budgets, marketing budgets, and leveraging marketing assets. Act as communication liaison between the field sales team and internal functions such as sales, marketing, technical services, manufacturing, and customer support. Manage market conflicts among channels. Show less

  • General Manager Bridgestone Motorcycle Tires US & Canada

    Jul 2018 - now

  • Manager of Fleet & OE Marketing

    Jul 2014 - Jul 2018

  • Assistant General Manager

    Jan 2014 - Jul 2014

  • Regional Sales Manager

    Jul 2012 - Dec 2013

  • Regional Marketing Manager

    Nov 2009 - Jul 2012

  • Area Sales Manager

    Mar 2006 - Nov 2009

  • Navigator Management Training Program

    Aug 2004 - Feb 2006