Erin Friedman

Experience

• 

  Dick's Sporting Goods

  Jun 2008 - Dec 2009

  Sales Manager

  Monitored all levels of customer service by setting daily goals and expectations. Promoted product effectively by being well informed on offerings, prices, and product knowledgefunctions

• 

  Gap

  Nov 2009 - Jan 2011

  Assistant Customer Experience Manager

  Drove the shopping experience by managing sales, customer engagement, and sales floor operations while providing the staff with in-the-moment feedback and coaching to maximize sales.

• 

  The North Face, a VF Company

  Jun 2010 - Sept 2011

  Assistant Manager

  Assisted sales team to handle high volume workload by prioritizing tasks. Recruited, hired and trained new employees and managed all administrative tasks at store.

• 

  Calvin Klein/MPH Fashion Oy

  Sept 2011 - Feb 2012

  Field Merchandising Coordinator

  Focused on selling Calvin Klein products and met the established sales goals of Macy’s and Lord and Taylor stores. Set merchandise to plan and provided photos of new deliveries, sale events, and new product launches.

• 

  Western Digital

  May 2012 - Jan 2015

  Senior Field Merchandiser

  Marketed and promoted brand awareness at Chicago based computer resellers and retail stores. Led projects and created marketing material, strategies, and events for customers and sellers.

• 

  MarketStar

  Jan 2015 - May 2015

  HPE StoreEasy Sales Specialist

  Developed strategies to increase sales at CDW, Insight, Zones, PCM, and PC National across all segments by identified sales opportunities.

• 

  CDW

  May 2015 - now

  Spearheaded the CDW ITAD program, which saw remarkable triple-digit growth in 2023, while also establishing operational standards and policies for Services programs, continually adapting plans to meet evolving needs and regularly interfacing with Senior Management to gauge goal attainment. Focused on optimizing profitability and strategically reinvesting funds while overseeing financial aspects, alongside leading the development and implementation of marketing plans for Services partners, specifying target segments, products, pricing, positioning, and launches. Additionally, I conducted 18 quarterly business reviews with eight partners in 2023, assessing performance and collaboratively steering joint initiatives while providing mentorship and guidance to new team members. Orchestrated the coordination of major initiatives among HP, Dell, Lenovo, Intel, and AMD sales teams to ensure uniformity in category programs and communication. Additionally, I spearheaded the launch of various Microsoft campaigns and landing pages focused on Modern Work, ensuring product relevance and consistent messaging, all while strategically maximizing revenue, profit, and vendor co-op through astute planning and marketing efforts. Collaborated across teams at CDW and Microsoft to drive revenue and profit in the Public Sector, while also using detailed industry analysis to uncover sales opportunities and craft effective strategies for boosting sales.

  • Program Manager

    Jan 2024 - now

  • Services Sr. Brand Manager

    Jul 2022 - Dec 2023

  • Windows Client Brand Manager

    Aug 2018 - Jun 2022

  • Microsoft Surface Client Systems Solution Specialist

    May 2015 - Aug 2018