David Fox

Experience

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  FoxLight Content Marketing

  Jan 2010 - Jan 2014

  Owner/Operator

  While still in college I began to contract with a variety of companies needing help with content marketing. Here are some highlights: • I was contracted by Visit Indy to lead the creative branding and video production for Indianapolis resulting in attracting new businesses to open store fronts in Indiana.• Led brand development exercises for small to mid-sized businesses to establish their brand's identity.• Created content for clients across physical and digital mediums including video production, print, web, email, and social channels. Show less

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  InHealth Technologies®

  Jan 2012 - Jan 2015

  Marketing Brand Manager

  • Created go-to-market strategy, content, and budget for medical device product launches. • Developed educational and training materials for clinicians on new medical devices and how it would benefit their patience. • Managed trade show materials and booth during live events. • In charge of product marketing initiatives for B2B and B2C clients.• Designed educational and promotional material to equip sales team

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  Grace Church in Indiana

  Nov 2015 - Aug 2019

  Director of Events & Visual Communication

  Implemented standard operating procedures for event scheduling, promotion, and programming and trained a staff of 150. Produced video trailers, educational videos, and edited live events for video on demand. Worked on the implementation team responsible for recommending how the church migrates to a new CMS/CRM platform called The Rock. Managed over 100 volunteers’ recruitment, training, and retention on Planning Center.Worked on Lead Team for special projects like the 25th anniversary celebration of the church which was attended by over 11,000 people at Gainbridge Fieldhouse. Co-led a task force to research and educate staff and congregation on racial bias to promote empathy and equality within our community and organization. Coordinated the Global Leadership Summit attended by over 1800 people and receiving the highest user experience reviews to date. Show less

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  My Fox Works LLC

  Jul 2018 - now

  Digital Guide & Communications Guru

  • Create and execute product marketing campaigns for a dozen of clients across all print and digital mediums. • Manage multiple clients’ implementation of new software platforms to manage donors and scale fundraising strategies.• Ensure on-time deliverables through weekly calls and virtual meetings to deliver progress reports as well as presentations to boards, key stakeholders, and executive directors. • Provide technical support to identify and resolve problems while migrating data, executing content calendars, and troubleshooting new website features.• Develop and synchronize marketing campaigns across print, email, social channels, and live events resulting in an increase of 150% year-over-year donations for one client.• Client’s liaison to SaaS vendors’ support teams when issues arose, outlining clear solutions and realistic timelines while championing client needs.• Establish new donor nurturing techniques through responsive and automated communication.• Train development teams on database policy and best practices like bulk importing and list segmentation.• Establish key metrics and high-level reporting across platforms such as Google Analytics, Mailchimp, Constant Contact, and social media channels.• Manage Google Ad Grants eligibility and executed ad words campaigns up to $10,000 monthly as a part of non-profit fundraising campaigns. Show less