Kseniia Armashula

Experience

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  Acctiva Consulting

  Jul 2016 - Mar 2018

  Marketing Manager Assistant

  My responsibilities included:- Social Media Marketing, - CRM and contacts database coordination,- E-mail campaigns coordination, - Preparation of analytical reports: e-mail campaigns, web analytics,- SEO basics

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  Perfex Lab

  Mar 2018 - Jul 2019

  Junior Marketing Manager
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  Acctiva

  Jul 2019 - Jan 2021

  Marketing Manager

  I've been working on marketing strategy development and implementation of a financial automation product Vena. My responsibilities included:- Lead generation and nurturing in Western and Eastern Europe- Development and execution of various marketing campaigns- Database coordination- Marketing planning, reporting and forecasting- Content generation- Optimizing the company's presence at industry events

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  Citia

  Jan 2021 - Aug 2021

  Marketing and Client Relations Manager

  Have worked as a part of the Citia Smart Living team doing advanced traffic analytics for city councils.> Created and managed a small marketing team of 3 junior professionals> Covered the whole UK mobility market with outbound campaigns with conversion rate 10% higher than benchmark> Created a community of 300 industry experts from scratch

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  Accton

  Sept 2021 - Sept 2024

  Marketing Lead

  Accton - AI-powered enterprise information portal that provides a single point of access to all reports and analytics your employees need to make better and faster business decisions. A product that blends powerful features of an enterprise-wide repository of information assets with the client experience of a boutique e-commerce store.My role as marketing and lead generation head includes the following responsibilities:> Develop marketing strategies> Design branding and positioning strategies> Ensure our brand message is strong and consistent across all channels and marketing efforts> Identify opportunities to reach new market segments and expand market share> Coordinate sales and marketing efforts to boost brand awareness> Participate in the quarterly and annual planning of company objectives> Generate and approve content ideas> Set, monitor and report on team goals> Manage the hiring process> Editor-in-chief for all generated content> Target emails to senior business decision-makers, understanding their frustrations and suggesting suitable solutions, handling objections, appointment setting> Ensure the suitable delivery and handover of leads and their respective information to the business development team Show less