Dobromir Yankov

Experience

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  Webground

  Sept 2009 - Aug 2011

  Journalist

  - Writing original articles for sections: “Music”, “Cinema”, “Entertainment”, “Health”, “Travels”, “News”;- Translation and adaptation of foreign articles;- Coverage of social events;- Interviews with popular Bulgarian or foreign celebrities.

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  CIVITAS

  Aug 2011 - Sept 2014

  Account Executive

  (PR agency, exclusive affiliate of worldwide leader KETCHUM) - Developing annual communication strategies for brands and organisations (IKEA, Alpha Bank, Fashion Days, Coface) (PR prize 2014 – best corporate PR campaign (The Mall));- Project management (managing ad-hoc advertising campaigns);- Implementing a variety of PR tactics and campaigns; - Maintaining media relations;- Organizing events for promoting products and services;- Developing CSR campaigns;- Preparing press releases and advertorials;- Copyright; Generating content and strategies for social media. Show less

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  Уча.се

  Oct 2014 - Jun 2017

  Marketing Consultant

  (Leading online-education-focused technology company) - Developing content strategy;- Managing blog (WordPress), social media (Facebook, Twitter, Instagram, Snap Chat, Viber) Google Analytics, Google Ads.

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  NetInfo

  Jun 2015 - May 2018

  (Leading digital media group in Bulgaria, part of Modern Times Group) - Developing and implementing marketing and communication strategies for leading video products (web series) on the Bulgarian market;- Consulting video creators and partners of NetInfo regarding video productions and digital campaigns;- Developing and conducting of campaigns in social media and Google Ads;- Talent management;- Expanding the partnership programs of NetInfo on Vbox7 and YouTube;- Managing various PR tactics (events, press releases, interviews, articles)- Content strategy (SEO, creatives, copywriting) for the second most-visited website in Bulgaria;- Media planning;- Preparing analyses and reports; Show less

  • External Communications Manager

    Jul 2017 - May 2018

  • Video Account Manager 7Talents

    Jun 2015 - Jun 2017
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  Fit Invest Bulgaria / Part of Benefit Systems SA

  May 2018 - Feb 2020

  Marketing Manager

  (Part of Fit Invest International, Benefit Systems) - Developing and implementing the marketing strategy for leading fitness brands Next Level & Top Fit in Bulgaria;- Building corporate identity for Next Level brand (initially established in Bulgaria with 6 clubs & to be launched in Slovakia in late 2019);- Organising online & offline marketing campaigns (regarding network expansion, new products, sales);- Project management & business analysis (product owner of website, mobile app, e-store);- Liaising between various stakeholders (internal team, ad agencies, developers, designers, production teams, international partners such as Les Mills and Technogym);- Internal and external corporate communications for Fit Invest International;- Consulting the Czech marketing team;- Community management across all channels. Show less

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  Bioenergy Europe

  Feb 2020 - now

  • Marketing Manager

    Dec 2022 - now

  • Marketing Officer

    Feb 2020 - Dec 2022