Bilal Razzak

Bilal Razzak

Marketing Intern and The Health Foundation Coordinator

Followers of Bilal Razzak4000 followers
location of Bilal RazzakDubai, United Arab Emirates

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  • Timeline

  • About me

    Container Sales Manager - Middle East, Indian Subcontinent, The Baltics, and East Europe Regions at A.P. Moller - Maersk

  • Education

    • Foundation Public School

      2005 - 2007
      A levels Business/Commerce, General 2 As, 2 Bs
    • Beaconhouse School System

      2002 - 2005
      GCSEs Business/Commerce, General 3 As, 6 Bs
    • The University of Birmingham

      2011 - 2012
      Master of Science - MSc Marketing Communications with Merit Merit

      Activities and Societies: Marketing Communications Project: Made a Marketing Communications plan for ‘Häagen-Dazs’, cooperated with people from diverse cultures, led them to decide the brand and plan of action, writing a report and developing presentations. •Consultancy Project: Project completed on ‘How Currys PC World can use social media in a better way for their marketing campaign’. Gave a presentation to the client. The group achieved a high ‘Merit’ grade. Modules include: Marketing Communications, Advertising and Sales Promotion, PR and Media Skills, Direct and Interactive Marketing, Research Methods, Consultancy Skills, and Product and Innovation Management

    • Institute of Business Administration

      2007 - 2011
      Bachelor of Business Administration (BBA) Business Administration, Management and Marketing 3.45 CGPA or First Class

      Activities and Societies: •Earned merit scholarship from IBA amounting to 50% of tuition fees 2007-2011. •Brand Management Video: Group leader and idea conceiver of the video on ‘Airtel and its transformation’; learned video making and editing skills. Awarded ‘distinction’ grade for the project. •Retail Management Project: Completed a case study with a colleague on ‘Optical Palace’s retail image’ by analysing its transformation, improved case writing skills. Modules include: Brand Management, Consumer Behaviour, Marketing Research, Retail Management, and Sales Management.

  • Experience

    • ATCO Laboratories Limited

      Jun 2008 - Jul 2008
      Marketing Intern and The Health Foundation Coordinator

      -Compiled all the data of children suffering for Hepatitis B and C in various areas of Karachi, entered the 12000 children’s data on Microsoft Excel.-Assisted my supervisor on visits to doctors for arranging vaccines and medication.-Prepared a report on the ‘Usage of Syringes in Karachi’ for publication.

    • Sanofi

      Jul 2009 - Aug 2009
      Commercial Purchase Intern

      -Customer Liaison to book orders, ensure timely deliveries, and accurate stock counts. -Responsible for sending Request for Quotations and making Comparative Statements.-Completed an internal audit including the Purchase Budget, Annual Spend, Vendors, and related products for Fiscal year 2008 and half fiscal year 2009.

    • Toyota Motor Corporation

      Jul 2010 - Aug 2010
      Marketing Planning Intern

      -Designed a new campaign for the Toyota Hilux in Pakistan.-Devised a sales pitch for Toyota's financial product Residual Value (RV) with supervisor.-Promoted RV at a dealership of Toyota for 3 weeks by being a sales representative.-Implemented an effective campaign for old Toyota cars and their replacements.-Finalized a report about RV's shortcomings and how to make it better for Toyota. The report was highly acclaimed, and RV is under the review process by Toyota. Show less

    • Association of British Pilgrims (UK)

      Nov 2011 - Jan 2013
      Marketing Coordinator

      -Designed a Marketing and Social media campaign for the organization for 2012.-Assisted the supervisor in the planning, organizing, and implementation of the Annual Hajj Conference in September 2012.-Helped in drafting the invitation, planning, and implementation of the Health and Safety Awareness Week at the House of Lords in October 2012.-Main creative behind the planning of the design of the organization's new website.-Handled complaints from distressed Pilgrims and giving them feedback. Show less

    • A.P. Moller - Maersk

      Feb 2013 - Sept 2018

      • Consistently over performed on volume targets in 2016 and 2017 with an average of 105% per year.• Actively involved in formulating complex business plans & analysis for entire book of business.• Chosen to train incoming new hires the best qualification call techniques, after exceptional conversion rate in 2016.• Acted as interim Direct Sales Manager when required during the tenure of this position.• Led weekly team meetings to discuss business plans and reviewed performance.• Created and implemented a team –wide Salesforce reporting cadence, resulting in 23% productivity increase.• Led new greenfield efforts in previously untapped regions including North America, West Africa, and Southeast Asia.• Optimized the Maersk Onboarding program, boosting metric attainment by over 37% company wide.• Provided timely and accurate sales and market information including competition and customer development and activities to local trade as part of the weekly market feedback.• Upsold clients on value added services such as Smart Pay, Maersk Financials, and Telematics.• Planned regular joint calls with cross functional departments to engage in executive selling.• Engaged in the Persuasive Selling Method (PSM) on how Maersk products add value to the customers’ business model.• Member of the organizing committee for one of the biggest Maersk events in Dubai, The Africa Night, 2016 and 2017.• Active organizing committee member at the Maersk CSR event in Dubai, 2017.• Member of the organizing committee of the Annual Platinum Awards in Dubai, 2017. Show less • Generated monthly and quarterly forecasts with greater than 97% accuracy; communicate weekly updates to management.• Drove the full sales cycle to win new/existing business: reach buyers, uncover local logistics problems, and leverage compelling events to negotiate new business with style and discipline.• Led the Direct Sales team informally as and when required throughout 2015.• Responsible for handling a clientele with few of the top exporters of Pakistan.• Nominated for Employee of the Year in the Pakistan Area – 2015.• Onboarded new customers, and deep-dive via phone, video, and in-person meetings to assess the health of their organization, while also making recommendations on areas of need/improvement.• Nominated for Sales Master 2016, Maersk’s Global Sales competition.• Winner of College 2 – Sales Essentials – Maersk’s new selling method. Show less • Received training on the shipping industry and its functioning.• Learned the various International Maersk systems related to pricing, freight, vessel schedules, and booking.• Engaged with SMB, Mid-Market, and Enterprise Fortune 1000 customers to communicate the value of Maersk’s portfolio.• Used a solution-based approach for productive selling and problem-solving, preaching value of the portfolio.• Coordinator for the Super User of the premium back-end system of Maersk Sales – Salesforce.com• Owner of the Invoice Quality Project for 2014 and successfully implemented the same.• A local super user of the various International Maersk systems related to pricing, freight, vessel schedules, and booking and coordinator to super user for Salesforce.com.• Handled some Direct Sales customers by end of 2014 for better selling exposure. Show less

      • Senior Account Manager

        May 2016 - Sept 2018
      • Account Manager Direct Sales

        Jan 2015 - May 2016
      • Inside Sales Account Manager

        Feb 2013 - Dec 2014
    • A.P. Moller - Maersk

      Jan 2019 - Mar 2019
      Senior Sales Representative

      • Handled a portfolio of 30,000 FFEs plus per year for North America commodity clients.• Formulated business plans for various customers to diversify their commodity portfolios.• Actively involved with Salesforce.com to highlight business and opportunity pipeline and planned sales calls.• On the job training of L&S products and selling clients on value added services as well.• Implemented a strategy to make onboarding for new customers easier as part of Customer Centricity.• Collaborated with Marketing to drive campaigns for new products, promotions, and customer satisfaction. Show less

    • A.P. Moller - Maersk

      Aug 2019 - now

      Responsible for all Container Sales across;-Middle East and Indian Subcontient including United Arab Emirates, India, Saudi Arabia, Qatar, Jordan and Kuwait.-East Europe including Poland, Lithuania, Romania, Latvia, Estonia, and Turkey.-North Africa including Egypt.-Developed business plans per country and conducted research to identify the right selling mix in terms of customer and product.-Overperformed on volume and revenue targets with an average of 110% per year.-Renewed existing business in countries and performed continuous research for high potential opportunities in existing and new markets.-Conducted and led various Europe, Africa, and Middle East (EAM) team meetings throughout the tenure driving performance and high-level discussion.-Actively participated in Global Container Sales management meetings and identified performance, discussing strategy, initiatives, and metrics for the EAM regions.-Led various teams as part of work projects including new Web Shop Roll Out, Customer Pick Up Process and Availability, Order Closure Project, and Neutralization in EAM.-Involved and active member of work projects including Pricing and Script Testing, Local Equipment Engagement Model, and Global SOPs for customs/non-customs clearance countries.-Overhauled the Container Sales process for India successfully by constructive and regular dialogue with relevant stakeholders including customers.-Grew the India market by 50% and made it a USD million plus revenue country in the region.-Grew market share and revenue per year in Romania, Lithuania, Poland, and Russia throughout the period when I was given East Europe.-Worked towards reducing steps in the manual selling process and promoted the digital web shop platform as part of customer centricity and to make our customer experience better.-Successfully mentored Customer Success Representatives from 2020 and currently actively doing so. Show less

      • Container Sales Manager - Middle East - ISC - Baltics - East Europe Regions

        Jan 2020 - now
      • Container Sales Manager - Middle East Region

        Aug 2019 - Dec 2019
  • Licenses & Certifications

    • Sales Essentials - Maersk Line In House Training - College 1 and 2

      Maersk Line
      Aug 2014
    • Solution Selling - Sales Performance International (SPI)

      Maersk Line
      Jun 2013
    • Salesforce.com

      Maersk Line
      Apr 2013
  • Honors & Awards

    • Awarded to Bilal Razzak
      Nominated for Employee of the Year - Maersk Pakistan - 2015 Maersk Line Jan 2016
    • Awarded to Bilal Razzak
      Winner - College 2 - Sales Essentials - Business Planning, Negotiation Skills, Fast PSM, and Persuasive Questioning. Maersk Line Dec 2015 This was the second part of the training where added features were added to the art of selling for Maersk Sales people.
    • Awarded to Bilal Razzak
      Sales Employee of the Quarter - Apr 2015 For exceeding targets in Quarter 1, 2015.
    • Awarded to Bilal Razzak
      Nominated for Employee of the Quarter - Quarter 1, 2015 Maersk Line Mar 2015
    • Awarded to Bilal Razzak
      Sales Employee of the Quarter - Dec 2014 For exceeding targets in Quarter 4, 2014.
    • Awarded to Bilal Razzak
      Runner up - College 1 - Sales Essentials Maersk Line Aug 2014 This was a training where we learned a new method of Selling, the Persuasive Selling Model (PSM).
  • Volunteer Experience

    • Marketing Coordinator and Social Media Campaign Initiator

      Issued by Association of British Hujjaj (Pilgrims) UK on Nov 2011
      Association of British Hujjaj (Pilgrims) UKAssociated with Bilal Razzak
    • Charity Sales Representative and Fund Collector

      Issued by Macmillan Cancer Support on Sept 2012
      Macmillan Cancer SupportAssociated with Bilal Razzak