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Peter Swagerman

Peter Swagerman

Commercial and Marketing Manager

Followers of Peter Swagerman911 followers
location of Peter SwagermanWillemstad, Curacao

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  • Timeline

  • About me

    Data Driven Marketing

  • Education

    • Educational Institution

      -
      Marketing, Advertising, Customer Management

    • HBO

      1986 - 1991
      Diploma Marketing

  • Experience

    • EFPE B.V.

      Jan 1990 - Jan 1996
      Commercial and Marketing Manager

      Photo / Video / Computer RetailMarketing planning, PR, communication and execution.Development and introduction of new store concept.

    • Oosterbaan

      Jan 1996 - Jan 1998
      Project and Account Manager

      Producer of Point of Sales Materials. Privately ownedDevelopment of international accounts and account management of key accounts.

    • Debitel Nederland B.V.

      Jan 1998 - Nov 2006
      Manager Segment Marketing

      Mobile Service Provider. Subsidary of debitel AG. Stuttgart, Germany.P&L responsible for all B2C and B2B segments.Developed and introduced Data Driven Marketing CRM strategy. Focus on Loyalty and RetentionDeveloped and introduced Value Based Customer Management StrategyOver achieved on goals (market share & financial) 4 years in a row.

    • The Phone House Netherlands BV

      Dec 2006 - Jan 2016
      Director Customer Management

      225 retail stores and 3 online stores. Subsidiary of DixonsCarphone PLC, London, UK Built and led Customer Management team: CRM, Insurance, Tech Support, 4 Call Centres. 6 direct reports, >50 FTEDeveloped and implemented Data Driven CRM strategy for customers and lead generation. Multi Channel and Multi Stage. Role model project within Dixons CarphoneDeveloped and implemented New Brand and Service strategy. Cross departmental, including Retail and Franchise organisation. Project Lead implementation EU Marketing Automation Tool and ProgramCRM and Retention lead for Belgium, Germany, Sweden Show less

    • NTCS

      Apr 2016 - Mar 2019
      Business Consultant / Marketing Manager

      Assignments in Customer Marketing, Customer Relation & Customer Service Management.

    • Belize Telemedia Limited

      Apr 2016 - Sept 2016
      Marketing, Sales and Service Consultant

      Consultancy to C- Level Management.Development and implementation of Customer Centric Operating Model.Back for 2nd Phase from February 2017 - March 2017

    • T-Mobile Nederland

      Oct 2016 - Oct 2017
      Segment Marketing Manager SMB / LE / CE (interim)

      Responsible for:- Marketing Medium, Large and Corporate BusinessesSuccessful integration of SMB and LE/CE teams after reorgImproved Lead Generation ProgramsAcceleration of customer growth in all Segments

    • Kooyman B.V.

      Apr 2019 - Apr 2022

      Responsible for marketing, crm, enabling e-commerce, services and drawing a future proof team structure. Built a program that enables the company to successfully make personalized offers, retain customers and increase share of wallet.

      • Senior Marketing Manager

        May 2019 - Apr 2022

      • Customer Relationship Manager

        Apr 2019 - Apr 2022

    • Peter Swagerman data driven marketing

      Aug 2022 - Jul 2024
      Data Driven Marketing & Strategy

    • Kooyman B.V.

      Jul 2024 - now
      Applicatiespecialist

    • Self-employed

      Aug 2024 - now
      Loyalty Boost Curaçao

      Data Driven Marketing

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Peter Swagerman
      CRM Pioneer Award Platform voor Klantgericht Ondernemen Nov 2008