Katalia Chen

Experience

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  TRG

  Jul 2014 - Jul 2014

  Marketing Research Intern

  • Conducted market research and customer analysis for Dallas Fort Worth Airport and prepared research files

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  AUKEY

  Nov 2015 - Jul 2019

  • Managed the global distribution business for AICOOK with contracts of $3M.• Led a team of 4 members, opened the Europe, South America, and Southeast Asia markets and established long-term partnerships with local distributors.• Adopted new strategies for the supply chain and helped distributors build a creative business model with a lower cost.• Increased customer share by 46% by using Google Advertising Analytics tools and creating a landing page.• Increased customer share by 27% by organizing and participating in 7 well-known global exhibitions.• Analyzed the ROI and payoff of establishing new branch offices in Italy and Argentina by field trips and communication with the investment department, lawyers, designers, and partners.• Built a pricing analysis model by analyzing product features and the competitors’ prices in various markets. Show less

  • Business Development Supervisor

    Apr 2017 - Jul 2019

  • Business Development Manager

    Nov 2015 - Mar 2017
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  Sara's Market & Bakery

  Jun 2020 - May 2021

  Supply Chain Intern

  • Provided well-thought recommendations that could potentially increase net profit by around 30%.• Built a demand forecast model with Excel and R and created a supplier scoreboard to evaluate suppliers.• Improved work efficiency by identifying the bottlenecks of internal operation process.

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  The University of Texas at Dallas

  Aug 2021 - now

  Graduate Teaching Assistant