Chandrakant Singh

About me

I’m passionate about solving customer problems through technology and specialize in building and scaling profitable D2C and fintech businesses. With a track record across growth marketing, product management, digital lending, collections, and strategy, I thrive on delivering outcomes and adapting quickly to new learnings. I currently lead the Credit on UPI business at Yes Bank, driving the 0 to 1 journey of building and scaling one of India’s most impactful digital lending innovations – enabling seamless, instant credit access via UPI. The role spans P&L management, product ownership, ecosystem partnerships, collections, and digital execution. I’m focused on co-creation with fintechs, embedded finance solutions, and delivering customer-first, digitally-native credit experiences at scale. This is more than just product building, it’s about being part of India’s credit democratization story, enabling the next 100M users to access simple, responsible, and fair UPI-based credit lines. Previously, I led the D2C Credit Cards business at Yes Bank, spearheading digital transformation and DIY customer journeys with performance-led growth. Earlier, I was a founding member of Bajaj Markets (FinTech), where I launched and scaled digital-first lending and insurance businesses under the Bajaj Finserv Group. My experience cuts across 0→1 business creation, GTM strategy, growth marketing, product management, digital lending, collections, analytics, funnel optimization, and strategic partnerships with a consistent focus on execution and sustainable scale. When I’m not wearing my professional hat, I wear my helmet! I’m an avid off-road rider and a failed cook (still trying). If you’re into Generative AI, UPI, Fintech, Digital Lending, D2C Growth, Credit Democratization, or off-road adventures – let’s connect and chat!