Jason Bazinet, MBA

Experience

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  VH1

  Mar 2004 - Mar 2004

  Freelance Grip

  On location set assistant for VH-1 productions including “Totally Obsessed”

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  Regional News Network

  Apr 2004 - May 2005

  Video Server/ Tape Operator

  Responsible for on air live tape roll-ins, satellite uplink and downlink, maintenance of tape libraries, tape stock, and video server upkeep. Worked closely with Master Control Operator and Studio Technical director.

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  Billerica Access Television, Inc.

  May 2005 - Jun 2012

  Access Coordinator

  Manage multiple projects simultaneously, design marketing materials and track results, brand television channels, plan community outreach initiatives, fulfill billing vouchers, coordinate events, design newsletter, ensure continuity with Executive Director, troubleshoot computer and video server issues. Troubleshoot and maintain LAN network, video server, system backups, software and hardware updates and installations for Mac, PC and Parallels. Develop and maintain web site utilizing and integrating new media and social media trends. A/V equipment setup, training and maintenance including: projectors, PA systems, audio mixers, video and tapeless players and recorders. Video Production / Video Editing training and production. Develop strategic plans to implement more interactive means of communicating with and involving the community. Maintain and modify several databases of member and programming information. Show less

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  Purple Fish Marketing

  Feb 2012 - now

  Owner

  Helping businesses do better online. Complete digital marketing strategies using SEO, SEM, website, email, social, paid ads, Facebook advertising, audience and engagement building strategies. Amazon consulting services : product listings, listing optimization, product photos, brand registry, and product research.- Implemented SEO strategy for a client for developing awareness that increased month over month site visitor metrics in targeted keywords and lowered bounce rate.- Worked with a retail brand to increase ecommerce revenue channel by over 800% year over year. Show less

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  Lux Research

  Jun 2012 - Mar 2015

  Marketing Manager

  Developed and managed a team of marketing professionals. Built inbound marketing strategy utilizing Hubspot including landing page creation, email marketing, and lead nurture workflows. Managed content and technical website updates and maintenance. Designed and built new website for annual Lux conference. Planned and implemented on page SEO strategy. Created bi-weekly e-newsletter with a reach of 40,000 subscribers, maintained Wordpress blog site, and led video production.

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  VaultLogix

  Mar 2015 - Dec 2015

  Demand Generation Marketing Manager

  Rebuilt marketing strategies and campaigns from the ground up after the company underwent an acquisition. Responsible for establishing demand generation programs, website rebuild project, and management of a $500,000 annual marketing budget. Headed up efforts in Email Marketing, Marketing Automation, nurture and drip campaign creation, website redesign, search engine optimization, and paid search. Partnered with third party vendors for social strategy, content syndication, community engagement, and tradeshow presence.- Developed a lead nurture drip campaign with automated sales alerts and triggered messages. Increased Marketing qualified lead volume over 900% in less than a year. Show less

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  Barton Associates Inc.

  Jan 2016 - Nov 2017

  Demand Generation Marketing Manager

  Led project teams across content, design, and operations to craft and implement marketing campaigns. Utilized Business Intelligence platform to measure and deliver on KPIs. Exceeded revenue and lead goals through development and implementation of traditional and non-traditional markets for healthcare staffing. Planned and managed execution of multi-channel marketing campaigns across digital, tradeshows, and partnerships. Worked internally to develop sales enablement and marketing/sales team collaborations.- Built multi-touch cross channel marketing campaigns to generate leads from a data acquisition list. Exceeded first year lead goals by nearly 200% and generated $1 million in revenue. Show less

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  Boston Interactive

  Nov 2017 - Feb 2018

  Marketing Automation Manager

  Responsible for managing all aspects of client marketing automation platforms: Hubspot, Pardot, and Mailchimp. Build workflows, emails, campaigns, and develop nurture strategies. Report on outcomes and present recommendations. Manage paid campaigns including paid social, Adwords, and Bing.

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  SteadyCare, LLC

  Feb 2019 - now

  Marketing

  Set budget and lead all marketing initiatives for branding, positioning, and business development. Responsible for tactical implementation, data analysis, lead generation projects, marketing automation, website, content, tradeshow collateral, and strategy planning.

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  Wiley

  Jan 2020 - Nov 2023

  Associate Director of Marketing

  Marketing campaign quality and efficiency strategist that developed best practice training programs. Designed marketing campaign playbooks and templates, Led marketing transformation through best practice education and adoption of those strategies throughout the marketing demand center and Global Enterprise Marketing.- Led a change management initiative to train and upskill colleagues in Agile, which led to shortening the campaign management process by 13 business days.- Developed Global Librarian Prospect Program launched across EMEA, North America, and APAC regions. Strategy included video and image ads, social media, landing page design, email workflow, strategic targeting, tracking pixels, and retargeting. Campaign outperformed all internal cost per result and conversion rate benchmarks. Show less