Valentin Bufolin

Experience

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  Various

  Jan 2002 - Jan 2012

  Additional Experiences

  ☛ Project Manager - Parsek d.o.o. / Domenca d.o.o. / D.Labs d.o.o., Ljubljana, Slovenia, 2008 to 2012☛ Assistant Project Manager, Parsek, Ljubljana, Slovenia, 2007 to 2008☛ Telecommunication Solutions Counsellor, Amis d.o.o., Maribor, Slovenia, 2007☛ Complaint Referent, Telekom Slovenije d.d., Ljubljana, Slovenia, 2007☛ Complaint Referent/Call-Centre Referent, SiOL d.o.o., Ljubljana, Slovenia, 2004 to 2007☛ Animator/Marketing Assistant, HIT d.d. - Casino Park, Nova Gorica, Slovenia, 2001 to 2004☛ Walk-on, SNG - Nova Gorica, Slovenia, 2002 to 2004 Show less

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  Studio Moderna

  Sept 2012 - Jul 2015

  Conceptualised and rolled-out marketing strategies to develop and increase brand awareness. Defined pricing guidelines, analysed market trends, and oversaw performance of new product launches. Co-ordinated brand architectures management and administered marketing materials. Guided and mentored shareholders about brand communication guidelines. Collaborated with development, buying, and marketing research departments. Identified need for skills improvement and conducted regular training sessions for newly hired staff that improve efficiency.A few of selected contributions in this tenure include:✰ Recognised for directing development and brand revamp.✰ Boosted sales revenue by executing annual roadmap. Show less

  • Head of Brand LiveActive, Rovus and Shark CEE

    Jan 2014 - Jul 2015

  • Internet Project Manager

    Sept 2012 - Jan 2014
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  Lidl Slovenija

  Aug 2015 - May 2020

  Achieve shared vision and goals by devising and implementing effective marketing plans as per organisational guidelines. Develop strategically important, omni-channel, campaigns to accelerate growth of different brands while working in various segments including brand awareness, NPS, brand affinity, and likeability. Lead 12 staff members, ensure smooth flow of business, co-ordinate with creative agencies, and formulate creative briefs. Conduct market analysis, create starting points, administer budget, update different records, and maintain agreed level of quality in the field of competence. Discuss product/service features with stakeholders and close deals on favourable terms. Assure the optimal availability of all advertising materials for media as well as establish contractual arrangements. Act as Procurator.A few of selected contributions in this tenure include:✰ Achieved Bronze Effie 2018 for Lild Slovenia's 10th-anniversary campaign.✰ Attained Golden SEMPLER Award for best use of data in 2018.✰ Spearheaded the Best PR project Kids conference within Ema and Tomaž.✰ Earned Marketing Excellence Award 2016 and✰ Best Sport Sponsorship Award - SPORTO 2016 for service excellence. Show less Panned and established the biggest image campaign of Lidl Slovenija - Naš Navdih Ste Vi. Led internal/external company’s procedures, effectively communicated with business partners, and oversaw ordering of marketing materials and their distribution. Performed in-depth analysis of on-line communication activities. Provided expert opinion to key members for co-ordinating improvements across specific areas.A few of selected contributions in this tenure include:✰ Credited for steering the switch to direct TV media buying.✰ Developed the Best Marketing Campaign of 2016 according to Marketing Magazin. Show less

  • Head of Marketing

    Feb 2016 - May 2020

  • Consultant in Advertising department

    Aug 2015 - Jan 2016
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  Vipava 1894 d.o.o.

  Jun 2020 - Feb 2021

  Sales And Marketing Director
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  BufoVin

  Jun 2021 - now

  Founder at BufoVin, business counselling
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  Bargroup d.o.o.

  Dec 2022 - now

  Chief Commercial Officer (CCO) I Drinx, power of taste