
Alyssa Mercer

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About me
CSR @ Daikin Comfort
Education

St.Mark High School
2008 - 2012DiplomaActivities and Societies: Mentorship Program, Peer helper, Leadership Camp, Cheerleading team

University of Ottawa
2012 - 2016Bachelor of Arts (B.A.) CommunicationsActivities and Societies: Communication Student Association Over four years at the University of Ottawa I have studied the inner workings of organizational and media communications. By taking a leadership role within the communications department as a student body vice president I was able to get hands on experience outside of the classroom. During my time as Vice President of University Affairs I was able to gain invaluable experience with communication staples such as; event planning, interpersonal communications, marketing, social media planning, and… Show more Over four years at the University of Ottawa I have studied the inner workings of organizational and media communications. By taking a leadership role within the communications department as a student body vice president I was able to get hands on experience outside of the classroom. During my time as Vice President of University Affairs I was able to gain invaluable experience with communication staples such as; event planning, interpersonal communications, marketing, social media planning, and maintaining a brand. Show less

George Brown College
2019 - 2020Graduate Certificate Sport and Event Marketing
Experience

Urban Outfitters
Nov 2015 - Apr 2017• Recorded financial data using Microsoft Excel.• Supervised a staff of over 20. • Resolved internal and external conflicts. • Acted as a key holder.
Men's Senior Team Leader
Jul 2016 - Apr 2017Sales Associate
Nov 2015 - Jul 2016

Dunn's
May 2017 - Jul 2019Server• Trained and supervised the front of house employees. • Served patrons while upholding Ontario Smart Serve laws and regulations.

HNA Travels
Jan 2018 - Jul 2018Administrative Assistant• Acted as the first point of contact for clients via phone and email. • Created and sent invoices via QuickBooks. • Created social media accounts and promotional materials. • Assisted in the research and planning of international trips.

Sunnyside Grill
Aug 2019 - Mar 2020Server• Maintain positive relationships with customers, which reflects the brand. • Facilitate efficient communication between staff to ensure speed of service.• Multitask in a fast-paced environment.

SDImktg
Oct 2019 - Mar 2020Brand Ambassador• Assist in the execution of sponsorship activations to meet the client’s goals. • Cultivate and maintain relationships with current and potential customers while positively upholding brand image.

Sport and Event Marketing Eternship
May 2020 - May 2021Marketing Intern• Coordinated 10 interns in the planning and execution of a virtual conference hosted on YouTube Live.• Proposed multiple partnership opportunities for clients.• Identified social media trends and best practices to curate content for multiple brands.• Procured 200+ sales leads and utilized Salesforce to conduct email marketing campaigns.

Mad Ads Interactive
May 2021 - Aug 2022Project Administrator• Support the development and implementation of new projects remotely with international clients.• Oversee project management tasks such as creating timelines, coordinating multiple teams with concurrent deadlines, creating project assets, training associates in our CRM system, administering program "post-mortem" reports, etc.• Brief management and clients daily to report on account progress during each phase of the program timeline.• Facilitate successful webinars series by assisting attendees through the sign-up process, hosting presentations "backstage" in GoToWebinar, sending mass emails to attendees, and conducting reschedule calls. Show less

Ad Caffeine Digital Marketing
Aug 2021 - Aug 2022Project Administrator• Design and execute programmatic display campaigns within a DSP. Directly maintain the programmatic activities for a portfolio of clients (in various industries) while optimizing to reach unique campaign goals and maximize ROI. • Leverage data and ongoing learning to amplify outcomes of client campaigns while minimizing media spending month over month.• Ongoing collaboration with the sales and strategy teams to fill gaps in clients' marketing campaigns and present solutions based on performance insights.• Perform various ad hoc marketing tasks such as website development and creating digital content. Show less

Daikin Comfort
Nov 2022 - nowCustomer Service Representative
Licenses & Certifications
- View certificate

Google Ads Search Certification
GoogleApr 2022 
TESOL certification
Oxford Seminars CertificationApr 2017
Smart Serve
Smart Serve OntarioJul 2012
Honors & Awards
- Awarded to Alyssa MercerMLSE Award of Excellence - Jun 2020
Volunteer Experience
Information Ambassador
Issued by RBC Bluesfest on Jul 2009
Associated with Alyssa MercerSpecial Event Volunteer
Issued by Arthritis Society on Oct 2019
Associated with Alyssa MercerStudent Mentor
Issued by Big Brothers Big Sisters of Toronto on Oct 2019
Associated with Alyssa MercerSocial Media Week Volunteer
Issued by Pinch Social on Nov 2019
Associated with Alyssa MercerCommunications Representative
Issued by Canadian Cancer Society on Oct 2014
Associated with Alyssa MercerVice President of University Affairs (Anglophone)
Issued by AÉÉC-CSA on Mar 2015
Associated with Alyssa MercerUpper Year Mentor
Issued by University of Ottawa on Sept 2014
Associated with Alyssa MercerVolunteer
Issued by Communications Student Association- University of Ottawa on Feb 2014
Associated with Alyssa Mercer
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