Joe Johnston

Experience

• 

  The Octopus Group

  Jul 2012 - Oct 2015

  As part of the brand engagement team I managed international marketing campaigns across high-profile IT and tech accounts, including telecommunications giant Orange, semiconductor innovator CSR (now Qualcomm), innovation hub Visa Europe Collab, and wireless leaders the Bluetooth Special Interest Group (SIG).

  • Account Manager

    Apr 2015 - Oct 2015

  • Senior Account Executive

    Apr 2014 - Apr 2015

  • Account Executive

    Jul 2012 - Mar 2014
• 

  Twogether

  Dec 2015 - Jan 2017

  Account Manager

  Here I managed full-service digital campaigns with a range of tech and IT clients including Hitachi Data Systems, Canon UK, Avaya, Polycom and Sungard AS. I helped clients plan and implement their content marketing strategy to drive lead generation and brand loyalty.

• 

  Saintnicks

  Feb 2017 - Oct 2019

  I led the development of strategic digital recommendations for a range of clients including Bailey, CH&CO, Bank of Ireland, and Lifetime Training. I helped clients with a range of challenges from audience definition, to shaping the customer experience and digital roadmap planning.

  • Head of Digital Strategy

    Nov 2017 - Oct 2019

  • Digital Lead

    Feb 2017 - Nov 2017
• 

  Adapt

  Oct 2019 - Jan 2023

  Lead Conversion Consultant

  At Adapt I was responsible for the management of the Conversion team and was the subject-matter expert on Conversion Optimisation across the business. I led on large-scale Conversion Optimisation projects and consult with clients about how they can improve both their growth and user experience. Clients included LUSH, Thought Clothing, NatWest Rooster Money, Spotify, Personio & National Trust.2019 onwards occasional guest lecturer for UWE on behalf of Adapt.

• 

  University of the West of England

  Oct 2021 - Sept 2023

  Associate Lecturer / Guest Lecturer

  Associate Lecturer on the module 'Digital Marketing Communications' for the Bristol Business School 21/22. Now occasional Guest Lecturer for MSc Digital Marketing.

• 

  Launch

  Jan 2023 - now

  Head of Conversion

  I lead the Experimentation department at Launch. I'm responsible for helping our diverse portfolio of clients realise their growth potential through a mixture of research and experimentation. I'm also fascinated by and love to talk about UX, experimentation, and inclusive design.

• 

  University of Bristol

  Nov 2023 - Aug 2024

  Guest Lecturer

  Guest lecturing for the MSc Digital Marketing and BSc Marketing courses, on the topics website optimisation and experimentation.