Mgr. Michal Báča

Mgr. Michal Báča

Medical Representative

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location of Mgr. Michal BáčaOpava, Moravia-Silesia, Czechia

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  • Timeline

  • About me

    Professional in business. Auditor for business effectiveness, salesforce optimisation and territory business planning.

  • Education

    • CMC Graduate School of Business o.p.s

      2006 - 2007
      Certificate DYNAMIC MANAGER 10 modules for weekend study
    • Charles University in Prague

      1985 - 1991
      Magister Biology
  • Experience

    • Hoechst a.g.

      Jan 1993 - Jun 1999
      Medical Representative

      The increase sales in the region .

    • AstraZeneca

      Jun 1999 - Apr 2009
      Regional Business Manager

      - I was responsible for the business strategy of the oncology division. - I have formed operational plans, brand plans, campaigns, and I led marketing projects on oncology products. - I coordinated marketing research of AZ oncological products in cooperation with individual product managers. - I have maintained strategic relationships with VIPs. - More than two years of working with the CNS team as mentor, as coach. - I proposed and promoted organizational changes, the structure of the teams based on analyzes of sales efficiency and flexibility of the environment. - I implemented as leader of project team a new CRM system. - Designed and formed rating, remuneration, and bonus plans for all positions in the sales department. - Designed and introduced the Territory Business Planning System for the development of business thinking, watching business opportunities and focus on customers. Show less

    • PHARMOS, a.s.

      Aug 2010 - Jul 2012
      Business Director

      logistic, business and distribution company for pharmaciesI was responsible for business strategy (segmentation, targeting, contracting, pricing)I managed a team of sales reps and call centre (30 direct subordinates)I set sales incentive and development plansI led negotiation and prepare offers for tenders with key accountsI developed strategic projects to improve logistic services

    • University Hospital in Hradec Králové

      Jul 2012 - Aug 2013
      Deputy Director - Managing Director of the Business department

      Management of business department.Contracting, pricing, consolidation of contracts, tenders. Selection of business partners and suppliers for: medicinal products, medical supplies, medical equipment, other consumer goods and services.

    • Entrepreneur

      Sept 2012 - now
      Salesforce effectiveness advisor for business strategies, auditing the processes.

      Managing corporate and private business processes. Working independent on end management board. Services for Municipalities, Companies, Entrepreneurs, and Individuals.

    • Entrepreneur

      Oct 2015 - Nov 2017
      Data Management Specialist

      Development and delivery of database tools for the automatic processing of large amounts of data. - Analytical tools for pricing, sales support, KPI tracking contractors, scripting in VBA with API overlay, XML, writing Query for MS Access.

    • Green - Swan Pharmaceuticals CR, a.s.

      Apr 2018 - Dec 2019
      Business Director, CSO / COO
    • ATTIS software, s.r.o.

      Jul 2025 - now
      Specialista IT podpory

      něco office Olomouc, a něco z domova

  • Licenses & Certifications

    • Certified by ČNB

      Česká národní banka
      Jan 2014