
Mgr. Michal Báča
Medical Representative

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About me
Professional in business. Auditor for business effectiveness, salesforce optimisation and territory business planning.
Education

CMC Graduate School of Business o.p.s
2006 - 2007Certificate DYNAMIC MANAGER 10 modules for weekend study
Charles University in Prague
1985 - 1991Magister Biology
Experience

Hoechst a.g.
Jan 1993 - Jun 1999Medical RepresentativeThe increase sales in the region .

AstraZeneca
Jun 1999 - Apr 2009Regional Business Manager- I was responsible for the business strategy of the oncology division. - I have formed operational plans, brand plans, campaigns, and I led marketing projects on oncology products. - I coordinated marketing research of AZ oncological products in cooperation with individual product managers. - I have maintained strategic relationships with VIPs. - More than two years of working with the CNS team as mentor, as coach. - I proposed and promoted organizational changes, the structure of the teams based on analyzes of sales efficiency and flexibility of the environment. - I implemented as leader of project team a new CRM system. - Designed and formed rating, remuneration, and bonus plans for all positions in the sales department. - Designed and introduced the Territory Business Planning System for the development of business thinking, watching business opportunities and focus on customers. Show less

PHARMOS, a.s.
Aug 2010 - Jul 2012Business Directorlogistic, business and distribution company for pharmaciesI was responsible for business strategy (segmentation, targeting, contracting, pricing)I managed a team of sales reps and call centre (30 direct subordinates)I set sales incentive and development plansI led negotiation and prepare offers for tenders with key accountsI developed strategic projects to improve logistic services

University Hospital in Hradec Králové
Jul 2012 - Aug 2013Deputy Director - Managing Director of the Business departmentManagement of business department.Contracting, pricing, consolidation of contracts, tenders. Selection of business partners and suppliers for: medicinal products, medical supplies, medical equipment, other consumer goods and services.

Entrepreneur
Sept 2012 - nowSalesforce effectiveness advisor for business strategies, auditing the processes.Managing corporate and private business processes. Working independent on end management board. Services for Municipalities, Companies, Entrepreneurs, and Individuals.

Entrepreneur
Oct 2015 - Nov 2017Data Management SpecialistDevelopment and delivery of database tools for the automatic processing of large amounts of data. - Analytical tools for pricing, sales support, KPI tracking contractors, scripting in VBA with API overlay, XML, writing Query for MS Access.

Green - Swan Pharmaceuticals CR, a.s.
Apr 2018 - Dec 2019Business Director, CSO / COO
ATTIS software, s.r.o.
Jul 2025 - nowSpecialista IT podporyněco office Olomouc, a něco z domova
Licenses & Certifications

Certified by ČNB
Česká národní bankaJan 2014
Languages
- enEnglish
- poPolish
- czCzech
- geGerman
- ruRussian
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