Vaibhav Sureka

Experience

• 

  MTNL

  Jul 2017 - Aug 2017

  Summer Trainee
• 

  3D advertising

  Jul 2018 - Apr 2021

  Marketing Assistant

  Increased digital ad revenue by $300 within the first 6 months through strategic sales initiativesConducted market research and competitor analysis to identify trends and opportunities, providing valuable insights for campaign optimization Implemented email marketing strategies, resulting in a 24% increase in open rates and a 15% boost in conversion ratesOversaw the planning and execution of events and promotional activities, effectively engaging the target audience and generating positive brand impressionsDeveloped various promotional campaign and strategies to enhance brand visibility and drive customer acquisitionAnalyzed marketing campaign performance and implemented data-driven strategies for improvement Show less

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  ICICI Bank

  Apr 2022 - Jun 2022

  Summer Intern
• 

  Media.net

  May 2023 - now

  Associate Manager - Program Management

  Launched Google Ad Campaigns along with monitoring budgets and ensuring spending is aligned with objectivesEnsured compliance with Search engine advertising guidelines and policies to maintain campaign integrityIntroduced new bidding strategies for Native platforms such as Outbrain and Taboola along with earning profits of $1187 and $446 respectivelyConducted keyword research to identify cost-effective keywords for digital advertising campaignAnalyzed monthly spend data to optimize copy of campaigns and increased Google conversion by 12% and Sedo sell clicks by 4.6%Assisted the content team with blog creation for SEO purposes which drove traffic by nearly 10% and attracted more than 150 new customers in a week Show less