Regina Buffolo

Experience

• 

  Agência Febre

  Aug 2009 - Aug 2011

  PR for the following clients: Viva channel, GNT channel, Estante Virtual website and LeYa Brasil publishing house.Main activities: Development of publicity strategy for different customers, production of notes and press releases, suggestion of articles based on the clients, direct contact with the Brazilian press, follow up. Main client: CinemarkDirect contact with the audience and press; Booking press screenings and working on premières and local film festivals.

  • PR Analyst

    Jan 2011 - Aug 2011

  • Internship

    Aug 2009 - Dec 2010
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  Editora LeYa

  Aug 2011 - Sept 2012

  PR Assistant

  Direct contact with the Brazilian press for articles suggestions, production of press releases and notes for social columns, send copies of books, follow-up, scheduling interviews, organizing events.

• 

  Fox (Film, TV and Sports)

  Sept 2012 - Feb 2016

  Publicity Coordinator

  Direct contact with Fox’s PR team in Los Angeles to develop the publicity strategy for each release; close relationship with the Brazilian press and international correspondents; production of press releases, scheduling press screenings and press days; reaching out for new partners.

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  Sony Pictures Entertainment

  Feb 2016 - now

  Head of publicity in Brazil, responsible for the PR strategy for every Sony release in the market. Daily basis contact with Sony’s PR team in Los Angeles; management of budget and vendors; reaching out to local film festivals to negotiate best strategy for movies’ screenings; close relationship with the Brazilian press and international correspondents; production and management of talent tours in Brazil and other events for press, such as screenings and premières; production of press releases; mailing list update; constantly reaching out for new partners; planning marketing campaigns in conjunction with other marketing areas, such as media, digital and promotions. Show less

  • Publicity Manager, Brazil & South Cone (LatAm)

    Sept 2024 - now

  • Publicity Manager

    Feb 2016 - Sept 2024