Sarah Suhr

Experience

• 

  PNWA - a writer's resource

  Jan 2013 - Jan 2015

  Membership & Poetry Coordinator / Social Media Manager

  In this role I authored, proofed, and edited website, newsletter, and social media content according to content strategy.KEY ACCOMPLISHMENTS: ~ Coordinated aspects of the PR and marketing for the Writers Conference, resulting in 500 attendees and 40 book agents.~ Supported aggressive growth initiatives by engaging in advanced community outreach, resulting in 200% additional social media followers within two months.ADDITIONAL EXPERIENCE: Contributing Writer ~ Stacker Media, NYC Meno dettagli

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  Affirma Consulting

  Jan 2016 - Jan 2018

  I played an instrumental role in generating articles, blogs, and newsletters for local and global markets on behalf of an elite PR operations and communications teams. In addition to establishing the content strategy to support all 17 corporate brands, I devised new lifestyle and leisure articles for global media outlets and preserved online content style guides and training material in a dynamic environment.KEY ACCOMPLISHMENTS:~ Coordinated all branding efforts by identifying corporate voice, guidelines, and new content for all formats and channels. ~ Produced travel-based content for the US, Canada, Latin America, UK, Spain, Italy, and Singapore markets. ~ Facilitated training for new writers and editors, to verify use of core AP and internal style principles and best practices.~ Assembled content calendars and pillars for all internal and external blogs across 17 corporate brands. ~ Audited entire Hotels.com customer-facing blog, designed engagement strategy, and drafted 10 articles to launch site. Meno dettagli In this role I was accountable for driving employee engagement through all internal and external corporate communications for and with senior-level executives. In addition to synchronizing and maintaining an executive and corporate events calendar to include team events, holiday parties, and golf tournaments, I orchestrated all customer satisfaction and follow-up surveys to drive high impact decision making.KEY ACCOMPLISHMENTS:~ Served as intermediary between external clients and internal teams.~ Pioneered employee retention campaign by leveraging blogging expertise to educate staff on office relocation plan.~ Authored C-level multimedia communications to drive employee engagement. Meno dettagli

  • Content Writer at Expedia Group

    Jan 2017 - Jan 2018

  • Internal Communications Specialist & Administrator

    Jan 2016 - Nov 2017
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  C&R Press

  Apr 2016 - Apr 2017

  Editorial Team Member

  I served as a key contributor in the editing of nonfiction manuscripts and the auditing of newsletters to ensure alignment with content strategy.KEY ACCOMPLISHMENTS:~ Facilitated training for junior-level editors, to ensure standard brand voice and vision.~ Orchestrated the editing of 20 nonfiction manuscripts per week.~ Devised and delivered regular marketing campaigns using MailChimp.

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  Poetry Northwest

  Apr 2017 - Apr 2018

  Content Writer & Strategist / Social Media Specialist

  I played a vital role in editing poetry, writing and editing press releases, and representing the corporate brand at public events. In addition to auditing and developing key content strategy, I generated social media posts to drive growth, engagement, and key insights from analytics. KEY ACCOMPLISHMENTS:~ Established and executed content calendars to unify message across all social media and newsletter outlets.~ Leveraged Hootsuite in a new social media strategy that aligned with the editorial calendar. Meno dettagli

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  Redapt Inc

  Jan 2018 - Jan 2024

  Direct development of B2B GTM plans and digital marketing plans while continually strengthening relationships with multiple technology partners such as Dell Technologies, Microsoft Azure, Amazon Web Services (AWS), Google Cloud Platform (GCP), Intel, AMD, SUSE, and NVIDIA. Manages a high-performing team of digital marketing experts. Oversee external marketing vendors. KEY ACCOMPLISHMENTS:~ Stewards $1.5M+ in annual partner program budgets while managing all market development funds (MDF) operations and partner campaigns. ~ 2022 Redapt Employee of the Year~ Builds, strengthens, and develops marketing partnerships and programs with 10+ technology organizations.~ Facilitates collaboration as a member of technology partnership councils such as Intel’s Solution Provider Advisory Council. Meno dettagli Developed digital marketing and content strategies for inbound and outbound co-partnered technology campaigns. Rigorously enforced brand guidelines for content creation, event planning, and marketing operations. Played a critical role in planning and launching marketing and sales events by managing communications, promotions, and branding processes. Teamed with sales teams, partners, and vendors to develop budgets, concepts, event objectives, milestones, and deadlines. Oversaw budgets (including market development funds from partners), invoicing, and logistics. Selected, supervised, and negotiated contracts with vendors. Compiled and distributed post-event reports to executives.KEY ACCOMPLISHMENTS:~ Pinpointed and seamlessly implemented optimal marketing and promotions channels, such as media platforms, to reach potential and existing customers with the latest news relating to services and solutions. ~ Led key performance metrics analysis to evaluate the effectiveness of marketing campaigns and strategies. ~Partnered with team, partners, vendors, and outside agencies to streamline marketing programs through automation and enhanced lead generation strategies incorporating email, content, events, and social channels. Meno dettagli In this role I develop key digital and print communications including B2B client stories, product overviews, public relations (PR) materials, blogs, executive presentation slides, marketing campaigns, and social media content. In addition to ensuring all internal and external media complies with formatting and content standards, I use best practice copyediting techniques. I also draft and maintain corporate branding style guide and editorial calendar.KEY ACCOMPLISHMENTS:~ Directly supervised efforts of 40+ subject matter experts (SME) tasked with engaging partners and clients in interviews.~ Authored multiple marketing campaigns and eBooks from market research to content creation.~ Drafted 22-page editorial style guide to ensure proper execution of campaigns, events, and solution assessments. Meno dettagli

  • Director of Marketing

    Feb 2021 - Jan 2024

  • Marketing Specialist

    Feb 2020 - Feb 2021

  • Sr. Content Specialist

    Jan 2018 - Feb 2020
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  SUSE

  Jan 2024 - now

  NA Field Marketing Manager - West