Dean Herzlich

Dean Herzlich

Infantry Soldier

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location of Dean HerzlichIsrael

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  • Timeline

  • About me

    CX Researcher and Innovation Consultant

  • Education

    • Reichman University (IDC Herzliya)

      2022 - 2024
      Master's degree Human Computer Interaction
    • Reichman University (IDC Herzliya)

      2019 - 2022
      Bachelor's degree Communication and Media Studies 97

      Activities and Societies: Dean's list - 2020, 2021, 2022. Summa Cum Laude.

  • Experience

    • Israel Defense Forces

      Mar 2013 - Mar 2016
      Infantry Soldier

      Scouts "Garin Nahal" combat soldier. Combat soldier and martial arts specialist.Youth development specialist, Kiryat Malachi city.

    • Referral-AI

      Jan 2020 - Jan 2024
      Product Manager

      In charge of user behavior research through usability testing projects, including defining research goals, phrasing research questions, defining usability tasks, recruiting participants, conducting usability tests, analyzing data, creating presentations of results and insights, and communicating them to key stakeholders.Defined and executed the product strategy, ensuring alignment with business goals and limitations.Gathered requirements and user feedback to identify bugs and feature ideas, and communicated them to the CTO.Planned and managed product releases, ensuring smooth delivery of features.Monitored product performance post-launch, identifying and implementing improvements. Show less

    • Pumba

      Jul 2021 - Sept 2021
      Customer Success Manager

      Managed the end-to-end implementation of a CRM system, from initial research planning to final execution.Conducted and analyzed user interviews, including defining the research plan, phrasing research questions, and providing insights to the product team.Identified and reported bugs, UX challenges and friction points to the product team, proposing enhancements using Figma wireframes.Provided user support and built a database of visual explanations (using Figma) for common user queries. Show less

    • Reichman University (IDC Herzliya)

      Sept 2022 - Aug 2023
      VR Research Assistant

      Created VR avatars using Unity software, conducted experiments, recruited and guided participants.Organized and consolidated experiment data and communicated findings to university stakeholders.

    • AppsFlyer

      Jul 2023 - Oct 2023
      UX Researcher

      Conducted extensive qualitative user research on UX repository prior to developing a new tool.Conducted user interviews with 20 product team leads and directors, to gain insights into their needs and pain points.Identified common themes and challenges through data analysis.Presented research insights to key stakeholders, including the user experience guild and the analytics department.

  • Licenses & Certifications

    • Specialist in Martial Arts Conditioning (SMAC)

      IDF - Israel Defence Forces
      Mar 2014
  • Honors & Awards

    • Awarded to Dean Herzlich
      Dean's list Reichman University Jan 2022
    • Awarded to Dean Herzlich
      Dean's list Reichman University Jan 2021
    • Awarded to Dean Herzlich
      Dean's list Reichman University 2020
  • Volunteer Experience

    • Youth Development Specialist

      Issued by Aharai- Follow Me ! אחריי on Sept 2015
      Aharai- Follow Me ! אחרייAssociated with Dean Herzlich
    • Youth Counselor

      Issued by Hebrew Scouts Movement in Israel on Sept 2012
      Hebrew Scouts Movement in IsraelAssociated with Dean Herzlich
    • Radio Broadcaster

      Issued by Ramat Hasharon Radio 106 FM on Sept 2009
      Ramat Hasharon Radio 106 FMAssociated with Dean Herzlich