Dean Herzlich

Experience

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  Israel Defense Forces

  Mar 2013 - Mar 2016

  Infantry Soldier

  Scouts "Garin Nahal" combat soldier. Combat soldier and martial arts specialist.Youth development specialist, Kiryat Malachi city.

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  Referral-AI

  Jan 2020 - Jan 2024

  Product Manager

  In charge of user behavior research through usability testing projects, including defining research goals, phrasing research questions, defining usability tasks, recruiting participants, conducting usability tests, analyzing data, creating presentations of results and insights, and communicating them to key stakeholders.Defined and executed the product strategy, ensuring alignment with business goals and limitations.Gathered requirements and user feedback to identify bugs and feature ideas, and communicated them to the CTO.Planned and managed product releases, ensuring smooth delivery of features.Monitored product performance post-launch, identifying and implementing improvements. Show less

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  Pumba

  Jul 2021 - Sept 2021

  Customer Success Manager

  Managed the end-to-end implementation of a CRM system, from initial research planning to final execution.Conducted and analyzed user interviews, including defining the research plan, phrasing research questions, and providing insights to the product team.Identified and reported bugs, UX challenges and friction points to the product team, proposing enhancements using Figma wireframes.Provided user support and built a database of visual explanations (using Figma) for common user queries. Show less

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  Reichman University (IDC Herzliya)

  Sept 2022 - Aug 2023

  VR Research Assistant

  Created VR avatars using Unity software, conducted experiments, recruited and guided participants.Organized and consolidated experiment data and communicated findings to university stakeholders.

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  AppsFlyer

  Jul 2023 - Oct 2023

  UX Researcher

  Conducted extensive qualitative user research on UX repository prior to developing a new tool.Conducted user interviews with 20 product team leads and directors, to gain insights into their needs and pain points.Identified common themes and challenges through data analysis.Presented research insights to key stakeholders, including the user experience guild and the analytics department.