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Shivesh Patel

Shivesh Patel

RSP (Rural Sales Promoter)

Followers of Shivesh Patel2000 followers
location of Shivesh PatelBengaluru, Karnataka, India

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  • Timeline

  • About me

    Lead Marketer | Ex-Founder | Marcom Professional for more than 13 years.

  • Education

    • JNIBM (FMS - Vikram University)

      2002 - 2004
      Master of Business Administration (M.B.A.) Marketing & Finance

  • Experience

    • Hindustan Unilever Ltd (Project Shakti)

      Aug 2004 - May 2006
      RSP (Rural Sales Promoter)

      Rural Sales promotion of HUL Products(On 3rd Party Payroll)

    • P A Time Industries ( Maxima Watches )

      May 2006 - Apr 2007
      Sr. Executive - Sales

      Distribution ManagementChannel SalesNetwork expansionDealer Management

    • Michelin India

      May 2007 - Dec 2009
      Asst. Manager - Distribution

      Distribution Development (Retail Format)Channel Sales (Car Radials)

    • The Goodyear Tire & Rubber Company

      Aug 2010 - Feb 2011
      Territory Sales Incharge

      Channel Sales (Farm & Commercial Tyres)Distribution ManagementNetwork expansionDealer ManagementBTL promotional activities / campaigns, Running territory / distributor level schemes.

    • Care Hospitals Ltd. (Raipur Unit)

      Sept 2011 - Feb 2012
      A.G.M.- Marketing & Communications

      Marketing and CommunicationsATL/BTL, Promotions, Check-up camps / CMEs, SeminarsMarketing strategy, Branding, AdvertisingMarketing collaterals, Marketing calendarMarketing Expense Budgeting, Monitoring & Control.ROI Analysis.Team management (Leading the team of 4 people)

    • World's Largest Tire Co.

      Mar 2012 - Mar 2018
      Asst. Manager - Marketing

      Pan India Role (Leading the team of 6 people) - Marketing and CommunicationsATL/BTL, Promotions, Sell-in/Sell-outMarketing strategy, Branding, Product planning, Product launch, EventsMarketing collaterals, Marketing calendarDigital Marketing/Online Marketing (SEM / PPC / SMM etc.)Marketing Analytics ( Sales / revenue planning, marketing expense budgeting etc.)360* MarketingGo To Market (GTM)Undertaking new projects ( Direct fleet / fleet approach / solution business)- techno-commercial marketing.Strategic Marketing (Alternate channel strategies, key account acquisition & management strategies)Distribution/dealer development (retail format / concept)Team management ( team of 6 peoples) Show less

    • Confidential

      Apr 2018 - Mar 2020
      Founder

      => Founded own small business of car detailing under brand name of Concept Car Care. Worked on Ideation and Conception to feasibility study to profitability assessment to Initiation of business and undergone for on the job training to have in depth knowledge of services and hands on experience to train inexperienced staff. => Handled entire operations including infrastructure set up, machinery procurement, staff recruitment, training to staff, marketing activities (offline/online) for brand building and increasing footfall, customer interactions, day to day operations and maintenance. Show less

  • Licenses & Certifications

    • Fleet Approach Training (Account Based Marketing / Techno-Commercial Marketing / Key Account Acquisition Strategies)

      Bridgestone / Firestone Training and Communication Center (BFTCC), Thailand

    • Complete Digital Marketing Course (12 in 1) Certification

      Udemy
      Feb 2020

    • Service Training Certificate (Vehicle Familiarisation)

      Ashok Leyland

    • Google Certified Professional (Adwords) - Advanced Search & Display Advertising

      Google
      Oct 2014
      View certificate certificate

    • Advanced Online Advertising Program (AOAP) by NIIT + Google

      Niit Imperia