Barbara Posern

Experience

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  Several agencies like Jung von Matt, Kolle Rebbe, Springer & Jacoby, Start

  Jan 1997 - Jan 2005

  Strategic Planning
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  Www.barbaraposern.com

  Jan 2005 - Jan 2016

  Freelance Design Consultant

  Strategy and Concept Development for Brands, Communication and Design

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  Stylepark AG

  Jan 2013 - Feb 2016

  Head Of Business Development

  Business and Product Development for StyleparkStrategy and Concept Development for Architects' CommunicationClients: Axor / Hansgrohe, Kölnmesse, Richard Neutra by VSActivities:Company Strategy (internally): Status Quo Analysis (Clients, Market, Positioning, Technology, Trends), Goal Setting, Scenario Development, GAP Analysis, Activitiy Planning regarding Products and Communication, finally Business Design / Business PlanningBusiness Development: New Business, Customer AcquisitionProduct Development: Strategy, Concept, Design Guidelines, ImplementationProjects:Exhibition Design from Concept to Design Brief and ImplementationEvent Planning: Guest List, Location, Invitation, Catering, Musik, Light Weniger anzeigen

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  Stan Hema

  Jun 2016 - Nov 2016

  Strategic Consultant

  Strategy and Concept Development for Brands and CommunicationClient: Museum Tinguely, BaselActivities:Research: Brand Analysis, User Research / Personas, Trend- and Market-ResearchSynthesis: Target Group Strategy, Market Positioning, Brand Model, Design GuidelinesTeam Support: Creative Brief, Creative CoachingClient Workshops

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  Designit

  Jan 2017 - Apr 2021

  Strategic Design Lead

  Business Design, Trend Research and Future Opportunities, Brand and Design Strategy for a couple of international companies in the Aviation industry and some of the biggest Energy firms in Europe.Coaching and Mentoring in the Berlin start-up scene.Service Design in the Health sector. Business Development for Designit Germany such as project design, scoping, team set-up, calculation and negotiation.Further more team coach, part oft the leadership team, trend enthusiast, interior design lover and never tired of learning:Business Design Training in TelAviv (Designit)Project Management Training in Berlin (Designit)Coaching and organisational design at artop (institute at Humboldt University Berlin) Weniger anzeigen

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  Zero360

  Aug 2021 - now

  Senior Consultant

  Organisational Design, Strategic Design, Business Design - Consulting, Coaching, Training