Claudia Solposto Dos Reis

Experience

• 

  L'Oreal S.A.

  Jun 1996 - Feb 1997

  Trainee Marketing Department

  Led smaller projects, agencies briefings, data analysis, and presentations, for the Makeup line Maybelline

• 

  Beiersdorf

  Feb 1997 - Apr 2000

  Product Manager

  Started as a product manager for NIVEA Cream, Body and Suncare, then I was put in charge of the launch of the global make-up line (Nivea Beauté):• Achieved in the 1st year the targets of Market share and distribution (100% in Hyper), winning the prize Master of Distribution by the magazine ”Distribuição Hoje”.

• 

  Sara Lee Household & Body Care

  Apr 2000 - May 2001

  Category Manager

  Implemented and evaluated the marketing plans for the brands under responsibility;• Launched the 1st liquid Car air freshener – AmbiPur Car

• 

  Shiseido

  Jun 2001 - Dec 2005

  Brand Manager

  Reporting to the General Manager, managed the marketing (end-to-end with P&L ownership) of the luxury brand Shiseido:• Launched the shiseido.pt website and put in place an integrated plan that increased database by 25%;• Led a team of 11 people (PM, NAMs, BC's, Window Decor.);

• 

  Dyrup A/S

  Mar 2006 - Jan 2011

  Reporting to the Marketing Director, owned the marketing strategy across Spain & Portugal for the “Do It Yourself” (DIY) channel:• Increased brand recognition, by launching innovative concepts end-to-end, such as an ecolabel baby paint or the football teams kits ;• Eliminated +1K low rotation / low margin products and optimized packaging’s and formulas thanks to exhaustive portfolio analysis; Started the marketing position for the DIY channel

  • Iberia Marketing Manager

    Jun 2008 - Jan 2011

  • Senior Product Marketing Manager

    Mar 2006 - Jun 2008
• 

  The Walt Disney Company

  Jan 2011 - Nov 2019

  Brought some of the best content and most powerful brands to the retail in Portugal, through bricks & mortar and e-commerce:• Duplicated in 4 years the Disney Consumer Products’ revenue, reaching it's highest-ever, via working closely with the Marketing teams to create national co-marketing programs to drive attendance and revenue to retailers.• Developed content & consumer experiences, including the presence of Disney talents in top retailers, delivering the 1st Disney dedicated areas On & Off-Line, resulting in a 25%+ in the Top 2 retailers; Show less

  • Strategic Partnerships Development Manager

    Dec 2016 - Nov 2019

  • Integrated Retail Marketing Manager

    Jan 2011 - Dec 2016
• 

  KNOWMAD Ventures

  Jan 2020 - Oct 2021

  Head of Marketing 360º: Business Strategy, Digital Marketing, Purpose, Branding & Storytelling

  • Collaborated with Knowmad Ventures, a Leadership, Human Capital and Design Thinking, as a board advisor on communication, partnerships and content strategy;• Revamped the DTC business “Despensa Franciscana” with a total new brand concept, image and voice as well as led the launch of the despensafranciscana.com. Recently nominated for the Gastronomic Tourism Cat. by the 2021 National Tourism Awards.

• 

  Bp

  Oct 2021 - Mar 2024

  Marketing Business Partner - Spain, Portugal and Turkey at BP Mobility & Convenience Europe

  Marketing lead for the southern cluster countries: . Member of the ESA Marketing Leadership team, responsible to set the strategic direction, developing marketing agenda and managing the prioritization of marketing activities that underpin the key health and performance metrics in the southern cluster countries.

• 

  Castrol

  Mar 2024 - now

  Global Brand & Communications Manager - Marine & Energy