Yody Castro

Experience

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  Zemoga, Inc.

  Feb 2010 - Jun 2013

  Senior UX Designer

  Design, wireframes and illustration production. Front End tasks occasionally. Everything for clients in the United States.

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  ID interactive

  Jun 2013 - May 2014

  Associate Creative Director

  Team management, creative and art direction, ideation for campaigns,campaign presentation, copy reviewing, design production, brand architect, mentoring. Client facing for brands in Colombia and the United States.

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  Rokk3r Labs

  Jul 2014 - Sept 2015

  General Creative Director

  Working hand in hand along with entrepreneurs in the United States. Team management, creative and art direction, design production, brand architecture, mentoring, recruiting, client facing.

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  Globant

  Oct 2015 - Mar 2021

  Tech Manager UX Studio at Globant

  ACHIEVEMENTS:- Keynote speaker at World Usability Day 2016 in Colombia.- First person in Colombia to be promoted to the role of Technical Manager.- Colombian Design Studio co-leadership.- Led extensive team-building activities to foster a sense of teamwork within the country.- Provided extensive on-site and remote product design services for leading companies and startups in the United States, Latin America, and Europe, including Deloitte, Samsung, Turner/CNN, Johnson & Johnson, Royal Caribbean, Liberty/C&W, and Dave & Busters.RESPONSIBILITIES:- Product design definition and team leadership.- Pitch and sales initiatives support.- Mentorship.- Lead prospect interviewer and interviewee trainer. Show less

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  Prodapt Consulting

  Mar 2021 - Oct 2021

  UX Senior Manager

  ACHIEVEMENTS:In collaboration with the VP of Product, I initiated the development of new e-commerce portals for Liberty, C&W, and their brands in the Caribbean region.RESPONSIBILITIES:Product Design Definition and team leadership for Liberty Latin America & C&W Brands.

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  Launch Mobility, Inc.

  Oct 2021 - Dec 2023

  Product Director

  Los Angeles-based company serving multiple countries in the Vehicle as a Service (VaaS), Transportation and Software as a Service (SaaS) industries.ACHIEVEMENTS:- As the Director of the Product Area, I spearhead the co-creation and refinement of the initial definition and processes of the area in collaboration with the CEO and CTO.- Planned, defined, and launched multiple new functionalities driving client acquisition, NPS improvement, and ARR enhancement, benefiting both the company and B2B clients like Toyota in the United States.RESPONSIBILITIES:- Lead a team comprising two product owners and one UX designer.- Owner of yearly and quarterly strategic planning and prioritization sessions alongside the CEO and CTO.- Serve as the custodian of roadmaps and champion products to clients.- Curate backlog and innovate new product features through competitive analysis, trend monitoring, and feedback from sales and customer experience.- Craft epics and define user stories.- Oversee and lead daily activities throughout discovery and implementation phases.- Workshops, demos, and training material for clients and co-workers. Show less

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  Globant

  Sept 2024 - now

  Senior Product Manager