
Pablo Arrabal Corpas
Social Media Strategist & Community Manager

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About me
Data Analysis | Process Improvement | Experience Management | Marketing | Design
Education

EOI Business School
2019 - 2020Master in Business Management Empresariales
Dublin Institute of Technology
2014 - 2015Bachelor in Marketing Marketing Erasmus +Año académico realizado mediante la beca Erasmus +

Complutense University of Madrid
2016 - 2018Master in E-Commerce E-Commerce
University of Malaga
2012 - 2016Bachelor in Marketing and Market Research Marketing
Experience

BCS Consultores de Negocio
Feb 2016 - Oct 2016Social Media Strategist & Community Manager• Implementation, programming, monitoring and reporting of monthly and quarterly strategies to different companies on Twitter, Facebook, Instagram, Google+ and LinkedIn.• Management of corporate blogs and websites.• Proactive communication with our clients through phone or email.• Creation of corporate visuals to share in Social Media.• Development of SEO strategies: Search of keywords, copy and programming.

GOI Travel S.L
Nov 2016 - Jan 2017Digital Marketing Assistant• Creation of creative content, programming and monitoring in social networks.• Proactive communication with our clients through meetings, phone or email.• Making corporate videos, creatives and images to share in digital media.• Creation, tracking and optimization of SEM strategies and campaigns.

IBM
Feb 2017 - Jan 2018Digital & Performance Marketing Specialist - SPGI (Spain, Portugal, Greece and Israel)• Creation and implementation of creative messages to improve the relationship with customers through digital media.• Graphic design of final arts in online and offline advertising campaigns (PDFs, banners, GIFs, HTML, flyers, etc.). Also, photographer and editor of pics/videos.• Provide advise in a strategic way and help the different marketing teams to reach our customers in the best way.• Proactive communication both internal and external through meetings, phone or email.• Learn, teach and use the new digital marketing related tools developed by IBM.• Implementing SEO and UX strategies for the development or improvement of the IBM SPGI landing pages. Show less

Xeerpa
Jan 2018 - Apr 2019Junior Web & Graphic Designer• Designed, developed and improved landing pages using: HTML and CSS; PHP and JavaScript.• Analysis, improvement and implementation of SEO on site strategy.• Development and graphic design of assets for events and online platforms (Flyers, roll up, infographics, etc.)• CRM management and data analysis (MySQL).• Advice and support in email marketing campaigns, both design and content.

Moeve
Apr 2019 - now• Ongoing development, management, maintenance, and embedding of the company's process map, covering all current business processes and changes to them. • Carry out detailed process mapping to identify significant gaps and ways to improve processes.• Management of the operational risk platform for the identification and investigation of events or gaps, ensuring root cause analysis and control assessments are undertaken to provide recommendations to enhance the affected process. • Preparation of reports on detected operational risks, their analysis and preventive actions taken. • Evaluation of possible operational risks in the face of important changes in the IT environment and processes.• Maintaining strong relationships with all areas of the company. • Work together with other company control teams: Compliance, Internal Audit, etc. Show less • Management of a portfolio of trading counterparts.• Monitorization and verification exchange-traded positions and limits.• To ensure that accurate trading information is represented within the trading book by confirming deals with counterparts and brokers on a daily basis.• Checking that traders introduce accurately and in a timely manner all trades within the trading system.• To ensure and monitor that all Master Data (Ports, Terminals, Counterparty details, ...) is correctly updated.• Management of invoices to ensure all invoice settelment is done within the deadlines, and without any mistake (price, quantity, tax, ...) ensuring everything is reconcile against the trading system.• Calculation and issue invoices for interest on late payment.• Assistance and answer to internal and external auditors in all its requests. Show less • Definition of action plans that contribute to the achievement of the objectives set and the client's strategic plan.• Design and execution of promotional actions and campaigns for the fulfillment of the set objectives.• Control, measurement and analysis of qualitative and quantitative data.• Reporting promotional actions and campaigns.• Coordination with other areas of the company and suppliers in projects and processes that affect promotional actions and campaigns.• Management of customer incidents in promotional actions and campaigns.• Management of the budget assigned to the different actions and campaigns. Show less • Management and analysis of key (NPS, Experience, Effort) and strategic KPIs and customer feedback through the multiple existing channels to generate insights on customers' pain points, map them across the customer journey and implement improvements.• Leading customer research according to needs to reach a customer understanding across all aspects of the business.• Translating research findings into clear business implications.• Designing questionnaires and guides.• Interacting with other departments (Customer Support, BI, etc.) to solve existing issues or incidences. Show less
Processes and Projects | Cepsa Trading SAU
Jun 2023 - nowOperational Risk Analyst | Cepsa Trading SAU
Jul 2021 - Jun 2023Back Office Analyst | Cepsa Trading SAU
Jan 2021 - Jul 2021Marketing Operations | Cepsa Comercial Petroleo SAU
Aug 2020 - Jan 2021Customer Experience | Cepsa Comercial Petroleo SAU
Apr 2019 - Aug 2020
Licenses & Certifications

Introduction to Relational Databases and SQL
CDX_DTDec 2020- View certificate

Advanced Google Analytics
GoogleSept 2018 - View certificate

Fundamentals of Digital Marketing Course
Google ActívateMay 2016 - View certificate

Google Analytics Individual Qualification
GoogleSept 2018 - View certificate

SEO Fundamentals
SEMrushSept 2018 - View certificate

Cambridge English: First (FCE)
Cambridge English Language AssessmentMar 2016
Honors & Awards
- Awarded to Pablo Arrabal CorpasSegundo Premio en la modalidad de Fotografía Universidad de Málaga Jul 2016 VIII EDICIÓN COMBOCARTE concurso de creación on-line.Info: https://www.uma.es/sala-de-prensa/noticias/entrega-de-premios-del-viii-concurso-combocarte-de-creacion-artistica-line/
Volunteer Experience
Voluntario
Issued by La Traiña, Asociación Protectora de personas con discapacidad intelectual de Málaga on Sept 2011
Associated with Pablo Arrabal Corpas
Languages
- esEspañol
- inInglés
- frFrancés
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