Victor F.

Victor F.

Founders & Customer Success Manager

Followers of Victor F.693 followers
location of Victor F.Singapore, Singapore

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  • Timeline

  • About me

    My focus this year is on lead-generation methods with Digital Marketing

  • Education

    • Republic Polytechnic

      -
      Specialist Diploma & Advanced Diploma Digital Marketing

      Acquired key digital marketing skills such as SEO&SEM, social media marketing, data analysis, and creative skills.

    • Singapore Polytechnic

      -
      Diploma of Education Human Resources Management/Personnel Administration, General

      Activities and Societies: Head of Logistics for HR Chapter Class Chairman Acquire key HR competencies in areas such as talent attraction, talent development and talent management.Gain business-centric skills in analytics, technology, problem-solving and design thinking.

    • Singapore University of Social Sciences (SUSS)

      -
      Bachelor of Business Administration - BBA Business Administration and Management, General Upper Class Honours
  • Experience

    • Digihaus Pte Ltd

      Dec 2016 - May 2018
      Founders & Customer Success Manager

      Inspired by Jeff Bezos, I decided to kickstart an IT company. From crafting ERP systems and web designs to fixing computers, I took charge of everything sales and marketing-related. Surprisingly, I discovered a knack for marketing communication. Admittedly, I was inexperience and not sure exactly how to scale the business, so this startup journey turned into a personal adventure of finding out who I truly am and what I really want. I met many like-minded individuals like myself, and gained alot exposures in the business world. I learnt how to see things from a business owner perspective and how to handle business related problems. Later on, I decided to eventually close down this business to pursue a career in marketing, because there are much to be learnt and the best way to learn is to learn from other experts rather than trail and error myself. Show less

    • ETechnology Centre

      May 2018 - Feb 2019
      Marketing Consultant & Account Executive

      - Social Media Marketing management: Work with design team on curating social media content. I handled the copywriting and give the designers direction for the style, layout and the details such as font size and what image to use.- Represented the company to participate in the MICE challenge 2018 by tendering business proposal on the ways to help the MICE industry. The proposal got shortlisted and I represented the company on stage to share with the audience about our concepts.

    • Publicis Groupe Singapore

      Feb 2019 - Apr 2020
      Account Manager
    • Hua&Hua

      May 2020 - Jun 2024
      Senior Marketing Strategist Manager (Global Brands)

      Established the Singapore office from scratch:- Defined the scope of work and direction for growth- Social Media Management to elevate the company's online presence (e.g. 460K reads on Twitter; 274K Views on Facebook in total)- Promoting the company offline through ads in the airport, newspaper and events with government-linked organisations- Defined SOP for daily routine tasksManaged 5 International Brands: Mixue, Haidilao, Putien, Dian Xiao Er, Giftlab.- Brand upgrade, enhancing consumer preference and securing market share gains.- Plan and execute marketing campaigns, increasing sales and reinforcing brand equity- Brand internationalization- Video ads creativity- Overseas marketing research Show less

    • BGC Group

      Jun 2024 - now
      Branding and Communication Manager

      - Expanded social media reach by over 200% within the first month through strategic content planning and engagement-driven initiatives.- Launched LinkedIn Newsletter to position BGC as an industry thought leader, achieving 9,000+ subscribers in under three months.- Enhanced SEO strategies, driving an 89% increase in inbound business leads through targeted campaigns and data-driven optimisations.

  • Licenses & Certifications

    • Diploma in Human Resource Management with psycology

      Singapore Polytechnic
    • Specialist diploma in Digital Business

      Republic Polytechnic
    • WSQ How To Create A Successful SEM Campaign

      FirstCom Academy
      Dec 2024
    • WSQ Search Engine Optimisation

      FirstCom Academy
      Dec 2024
    • GCE O Level

      Ministry of Education, Singapore (MOE)
    • Bachelors Degree in Business

      Singapore University of Social Sciences (SUSS)
    • Scrum Master Certified (SMC)

      Scrum Alliance
      Feb 2024
    • Specialist Diploma in Digital Marketing

      Republic Polytechnic
    • WSQ Email Marketing

      Equinet Academy
      Oct 2024
  • Volunteer Experience

    • Volunteer

      Issued by Willing Hearts on Jun 2015
      Willing HeartsAssociated with Victor F.