Victor F.

Experience

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  Digihaus Pte Ltd

  Dec 2016 - May 2018

  Founders & Customer Success Manager

  Inspired by Jeff Bezos, I decided to kickstart an IT company. From crafting ERP systems and web designs to fixing computers, I took charge of everything sales and marketing-related. Surprisingly, I discovered a knack for marketing communication. Admittedly, I was inexperience and not sure exactly how to scale the business, so this startup journey turned into a personal adventure of finding out who I truly am and what I really want. I met many like-minded individuals like myself, and gained alot exposures in the business world. I learnt how to see things from a business owner perspective and how to handle business related problems. Later on, I decided to eventually close down this business to pursue a career in marketing, because there are much to be learnt and the best way to learn is to learn from other experts rather than trail and error myself. Show less

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  ETechnology Centre

  May 2018 - Feb 2019

  Marketing Consultant & Account Executive

  - Social Media Marketing management: Work with design team on curating social media content. I handled the copywriting and give the designers direction for the style, layout and the details such as font size and what image to use.- Represented the company to participate in the MICE challenge 2018 by tendering business proposal on the ways to help the MICE industry. The proposal got shortlisted and I represented the company on stage to share with the audience about our concepts.

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  Publicis Groupe Singapore

  Feb 2019 - Apr 2020

  Account Manager
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  Hua&Hua

  May 2020 - Jun 2024

  Senior Marketing Strategist Manager (Global Brands)

  Established the Singapore office from scratch:- Defined the scope of work and direction for growth- Social Media Management to elevate the company's online presence (e.g. 460K reads on Twitter; 274K Views on Facebook in total)- Promoting the company offline through ads in the airport, newspaper and events with government-linked organisations- Defined SOP for daily routine tasksManaged 5 International Brands: Mixue, Haidilao, Putien, Dian Xiao Er, Giftlab.- Brand upgrade, enhancing consumer preference and securing market share gains.- Plan and execute marketing campaigns, increasing sales and reinforcing brand equity- Brand internationalization- Video ads creativity- Overseas marketing research Show less

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  BGC Group

  Jun 2024 - now

  Branding and Communication Manager

  - Expanded social media reach by over 200% within the first month through strategic content planning and engagement-driven initiatives.- Launched LinkedIn Newsletter to position BGC as an industry thought leader, achieving 9,000+ subscribers in under three months.- Enhanced SEO strategies, driving an 89% increase in inbound business leads through targeted campaigns and data-driven optimisations.