Minty WU

Experience

• 

  Schneider Electric

  Mar 2006 - Jul 2011

  Marketing Engineer

  Power Distribution Marketing Engineer major in diffuse market2006-2009 Sales Engineer 2009-2010 Diffuse Customer Business Marketing Engineer2010-Date Power Distribution Business Marketing Engineer

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  Kohler Co.

  Jul 2011 - now

  Responsible for the development of 5 lines stationary diesel generator sets below 830kVA, supporting the market demand in China and Asia PacificProviding total solutions for hybrid in the highway industry, as well as export projects to develop product meeting high emission levelsExplore key segments opportunities, including promotion in industry forums, customer training and other activities.Led NPD and commercial launch of portable, conduct new product trainingsOrganized 4 exhibitions including BICES, Canton Fair, and internal plant 10 year anniversary event; designed and produced outlet image shop materials and market promotion giveaways Show less Develop and implement sales/service channel strategyCarry out annual dealer evaluation and satisfaction investigationCreate distribution programs (including incentive and rebate) for Engines China, consolidate annual targets and territoryFormulate dealer/distributor recruitment and terminationBuild up dealer training structure and contentDevelop KPS China Pricing ACT (Authorization Circulation Transaction), conduct pricing and sales forecast for KPS China Financial PlanEstablish “4-dimension” China sales analysis model with product, segment, dealer and region/province view on sales & margin when acting marketing analysis, based on which fulfilled forecasting for financial planDevelop “Cross-territory Sales Management Policy” for sales performance management and “Cross-territory Dealer Management Proposal” for dealer management Show less

  • Senior Product Specialist in Kohler Power Systems China & Engines APAC of Power Group

    Jan 2016 - now

  • Senior Channel Specialist in in Engines APAC & Kohler Power Systems China of Power Group

    Jul 2013 - Dec 2016

  • Product Marketing Specialist in KPS China of Power Group

    Jul 2011 - Jun 2013