Kayla Provencher

Experience

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  Skidmore College

  Sept 2015 - Mar 2017

  Personal Editor

  - Curated and edited captivating monthly contributions for the prestigious French-American magazine CELAAN.- Skillfully edited and proofread the 128-page paperback book titled "Limitless Undying Love: The Ballad of John and Yoko and the Brownings," published by Shires Press.

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  Teach For America

  Jan 2016 - Jan 2018

  Corps Member
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  WealthFit

  Jan 2018 - Jan 2019

  Copywriter

  - Produced captivating copy for a wide range of content, including 34 online courses, 40+ podcasts, and engaging social media posts, ensuring brand consistency and engaging target audiences.- Skillfully managed databases to maintain accurate and up-to-date author contacts and track previous online publications, streamlining communication and collaboration processes.- Kept a pulse on industry trends, tracking and analyzing market developments to inform content strategies and maintain a competitive edge.- Authored seven original lifestyle articles for the company's website, showcasing a strong ability to generate compelling and on-trend content that resonates with readers. Show less

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  Citywire USA

  Mar 2019 - Nov 2019

  Reporter

  - Consistently delivered 3+ compelling and original pieces daily for print and online publications, meeting tight deadlines.- Earned the coveted “Most Read Story” accolade numerous times during tenure.

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  Self-Employed

  Feb 2020 - Jan 2021

  Freelance Copywriter and Editor

  - Developed brand strategies and guidelines for 13 clients in retail, healthcare, and travel space.- Crafted copy for client landing pages and blogs.- Created short-form copy for paid search and banner ads.

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  LNC Productions

  Feb 2021 - Jul 2023

  - Developed campaign concepts and spearheaded the creative process for 20+ Fortune 500 companies, with a focus on clients in travel and retail spaces. - Oversaw a creative team of 14 professionals, including writers, designers, and animators, along with a team of 10+ freelancers and vendors.Clients: Tripadvisor, Mozilla, Baker Hughes, Mobileye, Equitable, SRI International, Bayer, Illumina, EXL, Markup, Siemens, Myriad, SHI, TelevisaUnivision, and more. - Developed compelling, brand-specific copy for various clients, focusing on digital and social media platforms.- Curated all client-facing creative briefs and proposals.- Led digital marketing initiatives across paid social channels to test and distribute content.- Increased LNC newsletter open rates by 150% and click rates by 40%, significantly contributing to higher conversion.

  • Creative Producer

    Nov 2021 - Jul 2023

  • Copywriter

    Feb 2021 - Nov 2021
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  NetElixir

  Feb 2024 - now

  Content Specialist

  - Pioneer brand integration for high-profile clients in the beauty industry.- Craft engaging web content for diverse clients, enhancing user interaction.- Collaborate with SEO and content groups to produce compelling copy for various channels.- Increase client engagement and conversions through creative content approaches.- Forecast digital trends, positioning content to leverage upcoming shifts.- Introduce novel content formats to enhance user engagement.