Bethany Taylor

Experience

• 

  WKU Imagewest

  Aug 2011 - Dec 2011

  Graphic Design Intern

  • Customized print designs for clients. • Collaborated on team projects.

• 

  SullivanMunce Cultural Center

  Jan 2012 - Aug 2012

  Art Instructor & Clay Technician

  • Taught and assisted children and adult art classes.• Specialized as the Cultural Center's Ceramic Technician in supplying the ceramic facility.

• 

  Suffolk University

  Sept 2012 - Aug 2014

  Assistant Graphic Designer & Graduate Fellowship

  • Created posters, invitations, and other informative and marketing materials for theSU Graduate Admission Office. • Correspondent with both prospective and admitted graduate students via social media networks.• Processed graduate application, compiled data, provided information on the school’s many graduate programs, and administered campus tours.

• 

  Taylored Creative

  Jan 2013 - now

  Art Director and Designer

  • Experience working with a wide range of clients; from entrepreneurs, corporate representatives, and non-profits.• Listened to client’s needs and provided art direction in order to develop a deliverable that brought their vision to life.

• 

  The Art Connection

  May 2013 - Aug 2013

  Graphic Design Volunteer

  • Adjusted and created print materials that would increased public awareness of this uniquenon-profit organization.

• 

  Brand Networks

  Jun 2013 - Aug 2013

  Graphic Design Intern

  • Customized graphics for social media networks such as Facebook, Twitter, andSocial Pix. • Collaborated on team project planning for social media marketing.

• 

  Full Contact Advertising

  Jan 2014 - Apr 2014

  Graphic Design Intern

  • Adapted current branding to new print and promotional pieces. • Collaborated with a team to develop web and social media graphics. Clients include the Boys & Girls Club and F-Squared investments.

• 

  Berman Creative LLC

  Aug 2014 - Apr 2015

  Graphic Designer

  • Carried out advertising campaigns across multiple deliverables for a variety of clients. Clients included but not limited to Philo, Beacon Health, and Mariner Crackers.• Adapted a healthcare company’s new identity across a large range of print materials.• Designed a full branding suite that was applied to print and web.

• 

  Werkshop Branding

  Mar 2015 - Dec 2015

  Graphic Designer

  • Collaborated with a team to create print, digital, and social graphics. • Prepared and edited an array of projects simultaneously for a variety of clients.

• 

  Force Marketing

  Aug 2015 - Jun 2019

  • Created direct mail and digital designs for clients as well as various materials to fit individual client needs (such as car graphics, social tiles, outdoor banners, emails, GIFs, magazine ads and more).• Managed the Art Team with hiring and training new employees, developing creative ideas, and problem-solving daily tasks.• Worked with other departments adjusting designs for individual client needs and ensuring that each piece was OEM compliant, pleased our client, and flowed together to make a successful marketing campaign. Show less

  • Senior Lead Graphic Designer / Art Manager

    Jan 2019 - Jun 2019

  • Lead Graphic Designer

    Oct 2018 - Dec 2018

  • Graphic Designer

    Jan 2017 - Sept 2018

  • Jr. Graphic Designer

    Aug 2015 - Dec 2016
• 

  Confluent Health

  Jun 2020 - Nov 2021

  Creative Lead

  • Managed all creative marketing deliverables (digital, print, social, web) for the marketing team and any individual project requests from the company’s 33+ stakeholders.• Oversaw contract vendor relationships.• Established scalability processes and reported monthly to the Executive VP of Business Development & Marketing on all creative marketing deliverables activity within the team to increase efficiency.• Led and mentored the Art Team with developing creative ideas and problem-solving daily tasks.• Designed and oversaw the creation of art, photo and video with adherence to brand standards and maintaining a high level of quality. Show less

• 

  Humana

  Nov 2021 - now

  • Worked on the Humana.com main website, where my team was focused on the look, performance, comprehension, user experience and functionality of areas of pages such a Medicare, Provider, Pharmacy, Dental, Vision, Employer, Client Sites and more.• Collaborated with Copywriters, Researchers, Strategists, Project Owners, Developers and SEO Specialists to make sure each page and even components were optimized for top performance and aligned with the Humana digital standards.• Designed new sections of the Humana website and used A/B designs, user interviews, and prototyping to test the user experience. Show less

  • Product Designer

    Jan 2023 - now

  • UI Design Engineer

    Nov 2021 - Dec 2022