Claudio Fernandez

Experience

• 

  Procter & Gamble

  Mar 1996 - Sept 2005

  • Trade Marketing Manager - Fabric & Home Care

    Oct 2003 - Sept 2005

  • Sales Manager - Cash and Carry Channel

    Jul 2001 - Sept 2003

  • KAM Supermarkets

    May 1999 - Jun 2001

  • Sales Representative

    Mar 1996 - Apr 1999
• 

  Mondelēz International

  Oct 2005 - Mar 2018

  Lead Sales Organization (348 Collaborators) in Venezuela.Strategic Development of Modern and Traditional Trade Channels, to achieve Distibution, Sales and Market Share targets.Leverage on Revenue Management strategies to maximize P&L results at Channel/Customer level.Co-responsible, with HR Team, to keep Mondelez as a top rated Great Place to Work for Sales and Trade Marketing collaborators. Responsable del desarrollo estratégico del Canal Tradicional a nivel nacional, con el objetivo de maximizar la distribución controlada (Portafolio Correcto + Visibilidad) a través de la Red de Distribuidores y las principales Plazas de Mayoristas del país.Consolidar a Mondelez como Socio Estratégico de nuestros clientes, desarrollando las capacidades operativas, logísticas y financieras de los clientes, para garantizar una operación rentable y en continuo crecimiento..

  • Commercial Director - Venezuela

    Oct 2015 - Mar 2018

  • Commercial Manager - Traditional Trade

    Jul 2011 - Sept 2015

  • Trade Marketing Manager

    Sept 2007 - Jun 2011

  • Sales Manager - Wholesale Channel

    Oct 2005 - Aug 2007
• 

  Edgewell Personal Care

  May 2019 - Jan 2024

  Trade Marketing Manager - Chile

  Leveraging on shopper and customer knowledge, lead the design and execution of commercial strategies to drive conversion rate, in both Retail and Digital Stores.Responsible for developing Revenue Management strategies that include Channel, Customer and Product Mix Management, as well as defining guidelines to maximize ROI of Business Development Funds.