Andrew Barclay

Experience

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  KoGV Films

  May 2009 - Feb 2011

  Producer, Co-Founder

  Created and built a company that focused on multimedia design and production, story and concept development, encoding, and delivery. Consulted with a variety of companies to incorporate media systems and workflow integration design into their marketing plans. Developed strategic partnerships, capitalized on emerging technologies, and acquired valuable content for media and video projects.

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  Lyman Gilmore School

  Aug 2011 - Oct 2013

  Science Teacher, Digital Arts Teacher

  Created lesson plans and taught students how to use technology to create valuable new media art such as video, digital photography, sound, web, and broadcasting. Integrated technology to inform and inspire new forms of artistic and creative expression. Created project-based learning initiatives with an emphasis on individual expression.

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  Telestream

  Oct 2013 - Feb 2019

  Manage content marketing initiatives for live streaming products that drive traffic, engagement, and leads that deliver sales and customer retention. Oversee video and audio production by producing, designing, and directing content. Communicate with cross-functional teams and key partners along with maintaining industry expertise to deliver an effective content marketing strategy. Oversee channel management of digital content, social media, web design, and marketing collateral. Initiate growth hacking projects, handle product testing, integrate new product features, and oversee partner and user feedback.+Achieved over $200K in revenue and generated around 100K views to date by creating effective webinar content. Additionally, produced over 50 live webinars with over 10K attendees, attend trade shows, and create conference marketing and demonstration content.+Acquired new customers, increased revenue, expanded geographic reach, and extended product lines by building strategic partnerships, implementing co-marketing strategies, and overseeing sponsorship management initiatives.+Improved the user experience by adding popular features to current products in collaboration with the product development team.+Attended a Digital Marketing Seminar (2017) and Social Media Marketing Seminar (2016) to stay up-to-date with current marketing trends and enhance company strategies.+Achieved numerous awards from 2013-2016 such as the Reader’s Choice Award for Streaming Media as a result of effectively marketing and overseeing award-winning products. Show less Managed software sales and technical pre-sales, established role as product expert, educated customers about the product, and consulted on digital/internet media workflows. Oversaw account management for key accounts and collaborated with account managers and product managers to build strategic relationships. Developed and conducted training programs for sales teams, customer products, product demonstrations, and customer support. +Grew revenue by more than $100K by launching new webinar and customer outreach strategies.+Implemented over 40 new product features by closely managing the user experience and providing valuable feedback to the development team. Show less

  • Product Marketing Manager and Live Streaming Product Evangelist

    Feb 2015 - Feb 2019

  • Software Applications Specialist

    Oct 2013 - Feb 2015
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  Tesuji Games Inc

  Apr 2018 - Aug 2018

  Product & Marketing Growth Consultant

  Worked with small and very ninja startup team at Tesuji Games to plan and execute launch strategy and growth for its new social gaming and streaming app, Vrumble. Plotted, schemed and generally machinated with design and development teams to create a casually fun yet "sticky" experience for users inside the Vrumble platform to keep them coming back for more.

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  Avid

  Feb 2019 - Nov 2019

  Product Marketing Manager for Media Composer & Video Products

  Fun fact: more award-winning film and television shows have been edited on Avid Media Composer in the last 30 years than any other software! I own the product marketing and GTM strategy for Avid Media Composer, the first non-linear video editing software, ever, and the first Avid product. I help coordinate launch milestones, messaging, positioning, persona targeting and facilitate smooth inter-departmental communication -- particularly between product management and marketing ops and Sales. Product marketing is done a little differently in every company, so I'm excited to join the team at Avid and learn how to be most effective with this high-powered company and on one of their flagship products! Show less

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  YouTube

  Nov 2019 - now

  Creator products, tools and alternative monetization. Marketing, messaging, positioning, and go-to-market strategy for YouTube Channel Memberships, Studio Tools and Analytics. I worked on contract in the Creator Marketing Product, Policy and Growth team to empower our endemic creative community with the monetization products, tools and data and they need to succeed on YouTube - whether they are just starting out or well along their journey. Over the last year, we have seen an unprecedented rise in the creator economy and a need for more mature platforms and infrastructures that allow creators to connect with their audiences, manage that relationship and support themselves while producing the content they love. As PMM for YouTube's fast-growing Channel Memberships product my job is to help creators succeed in building reliable, non-advertising based income while providing more value to channel members and deepening the fan experience on YouTube.Understanding the user journeys and needs of Creators from different backgrounds, segments and areas in the diverse landscape of YouTube is central to my role as the owner of the product story and go-to-market strategy. My goal with every launch is (to borrow a phrase from Steve Vranakis), "Know the user. Know the magic. Connect the two." At YouTube, where each product launch has the power to impact millions of lives that goal is fundamental to my ability to perform my role successfully at the nexus between the engineering and business teams and creators. Show less

  • Senior Product Activations Manager, Trust & Safety

    Feb 2024 - now

  • Senior Product Specialist, Trust & Safety

    Dec 2021 - Feb 2024

  • Product Marketing Manager at YouTube, Creator Tools & Monetization

    Nov 2019 - Nov 2021
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  Windbag Media

  Dec 2019 - now

  Founder, Producer

  A production company focused on developing artist-led comedy, drama, and docu-sports limited series and films for streaming and commercial distribution. At Windbag Media we focus on emerging experiences, new platforms and new ways to tell great stories.www.windbagmedia.com