Karthick Udaiyakumar

Experience

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  Digitally Vibed

  Nov 2020 - Jul 2021

  Digital Marketing Executive

  My Roles:•Content writing for blogs, articles, social media posts, Ad copy, and website pages.•Making appealing social media posts and templates.•Off-Page SEO Analysis – Directory submission, social bookmarking, article submission, Blog submission, Outreach link building,•On-Page SEO Analysis– Keyword research, competitor analysis, meta tag title, and description, interlinking, URL restructure, and content optimization.•Email marketing through mail chimp.•Running Facebook Ads, Google Ads Keyword optimization. Show less

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  W2S Solutions - IT Consulting Company

  Jul 2021 - Apr 2023

  Digital Marketing Executive

  My Roles:•Devised and executed all digital marketing activities, including Search Engine Optimisation (SEO) and Social Media.•Construct effective SEO auditing plans for diverse clients.•Content writing for the social media blurbs & descriptions, and web 2.0 strategies to boost site traffic and user awareness.•Built & Maintain social media presence & engagement in various networks.•Execute On-page SEO & technical SEO optimization to ensure search engines crawl, render, and index the site.•Strengthening the Internal Linking with blogs and service pages to gain organic performance & reduce BR.•Creating qualitative backlinks (off-page SEO) via guest post outreach on appropriate blogs, Link roundup, Syndication, and PRs.•Utilizing the right SEO tools like Ahrefs, SEMRush, Site bulb, and Screaming Frog to make intelligent & informed decisions.•Monitoring and reporting performance of all digital marketing campaigns. Show less

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  DataTracks

  Apr 2023 - now

  Executive Marketing

  My Roles𝐎𝐫𝐠𝐚𝐧𝐢𝐜:•Spearheading SEO efforts focusing on three pillars: on-page optimization, off-page strategies, and technical SEO. By balancing these pillars, I ensure the website's visibility and relevance in search engine results.•Meticulously optimizing on-page SEO elements to enhance user experience, boost traffic, and maximize clicks through strategic keyword placement and content refinement.•By prioritizing quality over quantity, I amplify our referral traffic and cultivate high-authority backlinks from relevant guest posting and PR initiatives.•Ensuring our website's health is paramount - Consistently fine-tuning our site and maintaining an SEMrush score above 80%.•I curate engaging content for social media platforms to build relationships with our audience and strengthen brand loyalty.𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 & 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠:•Develop and execute comprehensive audience mapping, campaign structures, and full-funnel marketing strategies to drive customer acquisition and retention.•I create high-impact Performance Max (Pmax), Demand Gen, and Search campaigns on Google Ads. By strategically placing our ads where potential customers are searching, I aim to maximize our visibility and drive traffic & leads.•Running LinkedIn campaigns targeting professionals who match our ideal customer profile. Through targeted messaging and compelling visuals, engage potential leads and nurture them toward conversion.•Proficient in utilizing a variety of Martech tools like Hubspot, Dealfront, Zoho CRM, Factors, G2, and GTM to optimize marketing campaigns and drive measurable results. Show less