Ivona Nicol

Experience

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  Protools Private Co.

  Sept 2003 - Apr 2004

  Office Manager / Customer Support

  • Managing the office• Direct sales• Contact with customers and distributors• Liaising with suppliers• Technical support for customers• Assisted at technical fairs and exhibitions• Translation of technical documentation• Preparation of marketing campaignsKey achievements:This role required me to be customer focused and to build up strong relationships with our clients. Working from the company office, I was first point of contact for our customers. My main responsibility was to support the President of the company and the Service Department. My day-to-day activities included contacting clients, ensuring the smooth running of the sales process in accordance with the contracts, and processing quotations and payments. I assisted at trade fairs and technical exhibitions, customer presentations, and maintained our customer database. Show less

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  Gemamex Private Co.

  Apr 2004 - May 2006

  Office Manager / Sales Support

  • Managing the day-to-day office functions and team• Direct and telephone sales• Managing local distributors• Overseeing marketing activities• Management of the entire sales process - invoicing, bank documents, customs clearance, liaising with suppliers and accounts departments• Representing the President in an official capacity• Assisting with customer projects• Marketing management and exhibitionsKey achievements:The main part of my job was working with potential and existing customers, ensuring that all their needs were met. Having qualified the customer inquiry, it was my responsibility to build an understanding of the technical aspects of the project and if necessary involve my colleagues from our technical department to provide the solution. I gained a wealth of experience dealing with the complete sales process. Show less

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  Caressa Kahn, a division of L. Kahn Manufacturing Co, Ltd

  May 2008 - Sept 2008

  Business Development Assistant

  • Review feasibility of new product inquiries• Assisting in the design, development and implementation of new products• Liaising with suppliers and sub-contractors• Liaising with sales agents and clients• Oversee all areas of sampling• Assisting and personally handle customer projectsKey achievements:Quickly established good relations with the development and manufacturing teams within the company in order to develop my understanding of the business and my role. Built up a trusting relationship with customers and sales agents to maximise the effectiveness of the role. Used all available resources to learn about the materials and processes used in the manufacture of the products. A key part of the role was the marketing research in regard to competition and potential customers. It gave me the opportunity to learn more about the market and to prepare an Internal Business Plan for the development of new product. Show less

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  ACO Building Drainage – A division of ACO Technologies plc

  Oct 2008 - Oct 2013

  ACO Building Drainage – A division of ACO Technologies plc - Specialising in drainage systems and building products manufactured from corrosion resistant materials.• Development and implementation of the company communication strategy plan.• Management of the marketing budget data.• Attending Annual Group Conferences and product launches meetings internationally.• Development of marketing strategy for the introduction and promotion of new products to the UK market.• Product launch planning and execution (team collaboration).• Organising and managing CPD seminars, exhibitions and other trade events.• Maintenance and management of the electronic media. • Provision of literature and support materials for the sales team.• Development of social media, e-news and other forms of communication.• Provision of case studies, photos, videos and support presentations.• Development and management of the company database. • Management of PR Agency.• Liaising with Website Design company for the development of new website.• Management of the website content (CMS).Key achievements:Managed the development and successful launch of the new company website. The project involved the identification of improvements to the structure, content and customer experience. The appointment and working relationship with the web design company was a critical factor in the success of this project.Established strong working relationship with colleagues in other countries from the ACO Group in order to coordinate the direction of the company Global brand. Show less

  • Marketing and Communications Manager

    Oct 2009 - Oct 2013

  • Product / Market Coordinator

    Oct 2008 - Oct 2009
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  Marley Alutec

  Oct 2013 - Feb 2023

  Marketing Communications Manager

  Marley Alutec – A leader in innovative aluminium rainwater and eaves solutions; part of Aliaxis UK, comprising of Durapipe, GPS, Hunter Plastics, Marley Plumbing and Drainage, Multikwik, and Philmac.• Development of marketing communications strategy.• Management of all marketing communications activities.• Develop and maintain strong relationships with key customers and suppliers.• Working closely with the Area Sales Managers team to create brand awareness and increase sales, visiting customers and attending events whenever required.• Management of the marketing budget.• Creation and management of the RIBA (Royal Institute of British Architects) accredited CPD (Continuing Professional Development) seminars and webinars for architects and specifiers.• Organising and managing exhibitions and events.• Write copy and manage creation of all marketing collateral.• Working with a PR agency and managing all PR activities including case studies, advertisements etc. Show less

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  CASE Construction Equipment

  Feb 2023 - now

  Marketing Manager - Northern Europe (UK, ROI, Nordic and Baltic)

  CASE Construction, part of CNH Industrial NV is In the business of earth-moving for 180 years. CASE sells and supports a full line of construction equipment around the world. Through CASE dealers, customers have access to a truly professional partner with world-class equipment and aftermarket support, industry-leading warranties and flexible financing. • Create and execute the Northern Europe annual marketing plan for whole goods, aftermarket in conjunction with the sales team and dealer network ensuring alignment to the European Marketing Strategy.• Provide input and insight for European Product Launch briefs. Develop local product launch plans and manage full activation to maximise visibility and demonstrate return on investment including lead tracking and management.• Adapt, distribute and roll out all central marketing activities to local markets to meet objectives.• Manage, support and coordinate dealer marketing activity (with European activity when required) providing strategic direction and coaching to dealer personnel.• Develop relationships with local media and influencers and work with PR Agency to ensure market leading coverage and exposure. • Manage, coordinate national events and shows at both market and dealer level including pre and post communications.• Develop and distribute all European and local communications to dealer network.• Manage marketing budget ensuring all activity is delivered within scope. Show less