Molly Rast

Experience

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  Green Kite Records

  Feb 2019 - Jun 2019

  Marketing And Public Relations Intern

  - Promoted local shows and recruited musicians to attend events- Conducted target public research and analysis for clientele- Collaborated with CEO to organize industry workshop and seminar held in San Diego for musicians to meet and network with A&R consultant from Sony Music

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  Delta Alpha Pi International Honor Society

  Apr 2019 - May 2021

  Marketing & Social Media Officer / Secretary

  - Promoted organization by expanding online presence on various social media platforms and increasing overall engagement- Created content for social media including Instagram Stories to promote events held by DAPi and the Student Ability Success Center- Collaborated with other officers to facilitate new member recruitment tactics through a variety of social channels- Managed communication of meeting agendas with active members and provided information to students interested in getting involved with the organization Show less

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  Alpha Phi International Fraternity

  Sept 2019 - Sept 2020

  Director of Academics

  - Oversaw the completion of study hours and satisfaction of GPA requirements; connected members placed on academic probation with resources to promote scholastic success- Researched and informed members about scholarship opportunities and financial resources on campus- Developed recognition programs to reward and encourage members who excel academically, including “Beauty & Brains” and “Smarty Awards”

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  Center for Research in Mathematics and Science Education, SDSU Research Foundation

  Oct 2019 - May 2021

  Student Office Assistant

  - Provided assistance to senior faculty & staff in conducting front desk operations, updating databases, and facilitating communication between office employees- Collaborated with staff in the transitioning of course content from Blackboard to Canvas and the integration of Zoom in virtual office meetings following COVID-19 restrictions- Oversaw mail distribution between departments and office mailroom management- Created transcriptions of virtual meetings, interviews, lesson plans, and other digital content Show less

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  Fabletics

  Nov 2020 - Oct 2021

  Retail Sales Associate

  - Mastered and executed successful sales techniques while implementing TechStyle’s cutting-edge OmniSuite technology, demonstrating top-tier brand knowledge and providing customers with a seamless and exceptional in-store experience- Recruited new customers to join monthly VIP Membership program- Collaborated with sales team to exceed daily/monthly sales goals with specific attention to metrics including customer conversion, average order value and units per transaction.- Promoted brand engagement on social media and with the Fabletics Fit app- Processed and updated inventory Show less

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  School of Journalism & Media Studies

  Jan 2021 - May 2021

  Account Coordinator for Capstone Campaign

  - Created and executed a full PR campaign for the School of Journalism and Media Studies to effectively increase feelings of diversity, equity, and inclusion among students as well as overall student and faculty involvement in JMS events- Served as a team logistics lead, directly managing two teams of six through the entire implementation portion of the RPIE process- Implemented Screening Circle, a book club-style virtual discussion that provided individuals the space to discuss sensitive social issues through the lens of HBO's Lovecraft Country- Secured media coverage of campaign initiatives - Created and implemented the use of an inclusivity guide to be utilized in all courses and events held by the School of JMS- Established "Faculty Unfiltered," a virtual initiative to foster humor and connection between JMS students, faculty, and staff in the virtual landscape created by the Covid-19 pandemic Show less

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  Over The Moon Sales & Advertising

  Jul 2021 - Jan 2023

  - Managed and created content for the social media accounts of four multi-million dollar clients in the property development and construction industry- Created monthly social media analytic reports for clients to clearly outline levels of engagement and growth across several social media platforms- Conducted account management, specializing in client relations, strategic marketing plan development, project coordination, CRM management, and more- Produced copy for blogs, newsletters, websites, scripts, and other methods of digital media- Carefully tracked and managed trajectory of projects to ensure efficient turnaround for clients Show less

  • Social & Digital Media Manager

    Feb 2022 - Jan 2023

  • Director of Brand Communications & Account Manager

    Jul 2021 - Feb 2022
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  TW2 Marketing, Inc.

  Nov 2021 - Feb 2023

  Account Coordinator

  - Wrote and distributed news releases for clients, securing media coverage in traditional and digital media and in local, state, national, and international publications- Planned and coordinated client events, including but not limited to the process of securing venues, acquiring and negotiating contracts, communicating with food and beverage vendors, developing promotional materials and slide decks, providing set up/clean up assistance, and more- Created and edited content including social media posts, blogs, team spotlights, award nominations and more to be utilized by clients for promotion, engagement, and SEO- Updated and maintained database of media coverage for all clients, periodically contacting with updates and creating monthly reports of features; update and maintain media lists of contacts for each specific industry, including law, commercial real estate, architecture and design, and more- Communicated regularly with clients to follow up about project status, new business development, and other noteworthy occurrences relevant to PR and marketing efforts Show less

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  ICR Lumina

  Feb 2023 - now

  - Specializes in B2B enterprise technology and cybersecurity, working with clients ranging from early-stage startups to industry leaders. - Executes multifaceted public relations campaigns and initiatives to land clients opportunities in tier-1 publications.- Develops and disseminates content including press releases, contributed articles, case studies, commentary, reports, blogs, and more.- Targets and secures opportunities with national, regional and trade journalists, across print, broadcast and online media.- Secures and coordinates interviews and editorial meetings with journalists for clients’ spokespeople and facilitates these meetings to continue developing key media relationships.- Conducts media monitoring to compile regular coverage reports and identify fresh angles for proactive outreach.- Identifies relevant award opportunities, drafts nominations, and secures wins for clients.- Develops weekly meeting agendas to guide client meetings as well as monthly reports to recap media coverage, initiatives, opportunities, awards and speaking opportunities, and other items focused on throughout the month. Show less

  • Senior Account Executive

    Apr 2024 - now

  • Account Executive

    Feb 2023 - Apr 2024