Experience

• 

  Kpmg global services (kgs)

  Sept 2018 - May 2019

  Audit associate

  • Led audit engagements for 40+ clients from Fortune 500 companies and engaged with multiple audit teams and ensured 95% on-time completion of financial audit reports. Successful team collaborator which conducted financial statement analysis for a multinational conglomerate. Identified $4M in potential cost savings through operational and proposed risk mitigation strategies.• Prepared unaudited Financial Statements i.e.10K (Annual report), 10Q (Quarterly reports) and 8K (Press release) and valuation reports for their internal consistencies, mathematical accuracies and consistencies with prior year/quarter document and updated findings to the clients after comparing various versions of the draft financials. • Successfully led and executed external audits for diverse clients across industries, including Fortune 500 companies, showcasing proficiency in auditing standards such as GAAP and IFRS.• Prepared broker statements, capital activity schedules, capital allocation test work, cost roll, purchase and sale test work. Performing substantive procedures to test assertions. • Performed Test of details and test of controls on clients’ financial statements. Executed substantive testing procedures over significant accounts like Cash testing, Revenue & Expenses, sales and purchases testing, and inventory control testing.• Revenue vouching Purchase and sales testing. IDEA tool - Selected samples using IDEA, MUS, eAudIT.• Utilized AuditBoard 4.6 to streamline audit planning and execution, reducing audit cycle times by 20% while maintaining high-quality audit work.• Employed TeamMate+ Internal Audit Management 4.2 to enhance internal audit processes, resulting in a 25% improvement in audit workflow efficiency.• Performed procedures like Recalculating the Aging buckets for AR and AP, recalculating straight line depreciation for Fixed Assets, recreating the claims or lag triangle, MUS and Evaluation, so as to identify and flag any audit risk associated with them. Show less

• 

  Amazon

  Sept 2019 - Aug 2022

  Advertising account specialist

  • Managed and optimized 400+ ad campaigns for major brands Sony, Bosch, L’Oréal, PlayStation with campaign budgets averaging $2M+ and consistently exceeded ROAS (targeted sales increase over 400%), achieved overall advertiser success and extending brand campaigns beyond the flight end dates.• Created outreach campaigns on Sponsored Display advertisements in Pan EU and NA regions and was pivotal in audience targeting, optimal keyword bid strategies, campaign creatives and achieved team wide adaptation of strategies proposed. • Implemented data-driven optimization strategies for multichannel global ad campaigns, achieving advertisers’ goal in brand value appreciation and a reduced Average Cost of Sales (ACOS) achieving over 80% retention rate. • Collaborated with cross-functional teams including creative media, account management to develop and execute comprehensive advertising strategies which resonated in targeting intended audiences resulting in 40% increase in overall engagement. • Developed and executed comprehensive Sponsored Products campaigns, optimizing keyword strategies and ad placements, achieving an average ACOS reduction of 12% across amazon product categories. • Utilized Amazon DSP to create programmatic ad campaigns, consistently achieving a click-through rate (CTR) 23% higher than industry benchmarks.• Demonstrated proficiency in Amazon Attribution, measuring the impact of advertising efforts and providing actionable insights to improve overall marketing strategies, resulting in a 15% increase in marketing efficiency.• Utilized Amazon's customizable reporting tools to create weekly and monthly performance reports, allowing for data-driven decision-making and achieving a 15% improvement in ad campaign ROI.• Stayed up-to-date with the latest Amazon Advertising software versions, including Amazon Advertising Console and Amazon Advertising API, ensuring seamless campaign management and efficiency. Show less

• 

  San diego state university

  Sept 2022 - Aug 2023

  Graduate student research assistant

  • Worked with Government grant funds and assisted in integrating them into international business programs. Co-ordinated the development and maintenance of the centers website, implemented design improvements and optimizing content for SEO resulting in 50% increase in website traffic and 20% user engagement. Designed comprehensive Intern handbook.

• 

  Runningfish web design & digital marketing

  Apr 2023 - Apr 2024

  Advertising media manager

  • Developed and maintained websites for a diverse portfolio of local businesses in San Diego downtown, leveraging content management systems (CMS) like WordPress and Drupal to ensure easy content management.• Implemented A/B testing using tools like Google Optimize to optimize website elements, improving user engagement and conversion rates.• Managed and maintained databases using MySQL, ensuring data integrity and efficient data retrieval for dynamic website content.• Worked on custom WordPress themes and plugins, tailoring website functionality to meet the specific needs and objectives of clients.• Effectively employed version control systems such as Git and GitHub to manage code repositories and facilitate seamless collaboration with team members.• Implemented secure authentication and authorization protocols to protect sensitive client data and user information.• Utilized web analytics tools beyond Google Analytics, including Mixpanel and Adobe Analytics, to gain a deeper understanding of user behavior and drive marketing strategies.• Integrated social media sharing and tracking tools like ShareThis and Social Share Buttons to enhance website interactivity and marketing reach.• Created and managed dynamic web pages for data display and entry using HTML, PHP and Web CMS. Translated conceptual designs and frames into webpages. • Used HTML and animation skills to pitch digital strategies and innovative prototypes for clients and had 95% success rate in approvals. • Conducted regular website performance audits using Screaming Frog SEO Spider, GTmetrix for fine-tuning server configurations, and optimized databases to maintain optimal website speed and reliability.• Led website migration projects, successfully transferring content and optimizing SEO without any downtime or loss of data.• Leveraged Google PageSpeed Insights to optimize website load times, achieving an average load time of under 3 seconds. Show less