Vaidehi Buldeo

Experience

• 

  Abhi Impact Logistics Solutions Pvt. Ltd.

  Feb 2019 - May 2019

  Summer Intern
• 

  Naukri.com

  Jan 2020 - Aug 2021

  Senior Executive Corporate Sales

  •End to End B2B solution selling of products & services powered by SMAC (Social/Mobile/Analytics & Cloud)•New Business Development, Prospecting, probing and understanding requirements and proposing solutions that would address the hiring needs of existing & potential clients•Customizing solutions by leveraging the product mix

• 

  Merkle Sokrati

  Aug 2021 - Aug 2022

  •Managing day to day performance of campaigns•Ideate successful audience segmentation aimed at reaching client goal•Execute optimizations aimed at exceeding KPI's; set campaign strategies, e.g., targeting, bidding, platforms, data usages, ideas, downstream and client funnel optimizations.•Analytical efforts to mine campaign, ad server, impressions and user data to identify optimizations opportunities

  • Business Analyst

    Feb 2022 - Aug 2022

  • Associate Business Analyst

    Aug 2021 - Jan 2022
• 

  GroupM

  Jun 2022 - Nov 2023

  Senior Executive Programmatic

  • Monitor Programmatic campaigns using media analytics, KPIs, and comprehensive reporting.• Orchestrating Programmatic buying across diverse DSPs for RTB, ad-exchanges, DMPs, and audience targeting.• Strategize, optimize, and deliver on clients' Programmatic KPIs like CTR, CPM, CPC, and CPA.• Analyze real-time results, identifying campaign trends and extracting key insights. Provide strategic recommendations to not only meet but surpass client goals.

• 

  M&C Saatchi Performance

  Nov 2023 - Apr 2024

  Programmatic Campaign manager
• 

  RevX

  Jun 2024 - now

  Campaign Manager