
Timeline
About me
Managing Director, Levant Platform at Wilo Group, MBA | EMFM , ESCP | SDA BOCCONI
Education

Esa business school
2012 - 2014Master of business administration (m.b.a.)AMBA & BGA accredited program

Sda bocconi
2020 - 2022Executive masters in financial management (emfm)
Escp business school
2012 - 2014Desm (diplome d'etudes superieures en management).webp)
Lebanese university - faculty of engineering ii (ulfg2)
-Master of engineering (m.eng.) mechanical engineering
Experience

Bassoul-heneine s.a.l
Jul 2009 - Sept 2009TraineeBassoul-Heneine sal is the local authorized dealer for BMW, Volkswagen and Alfa Romeo in Lebanon.

22 degrees s.a.l. - lebanon daikin partner
Aug 2010 - Sept 2015Mechanical engineer - head of sales departmentBusiness Development• Identifying and developing new streams for long-term revenue growth and maintaining relationships with customers to achieve repeat/ referral business.• Conducting competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics.• Utilising the public information and personal network to develop marketing intelligence for generating leads.• Leading, training and motivating teams ensuring their career development and positive contribution to the company. • Building new businesses and business structures after analysing the market platforms and client position in the platform, drafting and structuring Techno commercial transactions• Spearheading Market & Brand Development activities for short and long term goals of the company.Key Account Management• Mapping client’s requirements and providing them customized business solutions through new proposals, presentations and demonstrations.• Giving presentations and demonstrations to prospective clients; handling various techno-commercial functions for securing projects.• Identifying and networking with prospective clients, generating business from the existing accounts and achieving profitability and increased sales growth. Show less

Wilo group
Sept 2015 - now• Analyze and monitor market requirements, feedback to Sales Area manager, into PBUs and market segment management. • Develop and implement country sales strategy (local go to market approach) in close collaboration with Sales area manager, in accordance with market segment management and product management strategies• Carry out sales plan to achieve revenue and profitability. • Local marketing activities within marketing standards. • Subsidiary inventory management. Delivery of products, services and after sales services to customers. • Technical help desk for local customers. Analyze and report customer satisfaction results. • Ensure compliance to local laws and regulations, safety standards, Group standards and data protection. Ensure compliance to contractual obligations and liabilities. • Definition of local pricing within framework. • Build up local supply chain according to WILO supply chain strategy. • Build up and develop sales and service structures / organization / processes / KPIs within country in accordance with Group standards. • Build relationships with major customers and conduct negotiations when required. Support Key Account Managers where necessary. Liaise with local authorities and professional associations where necessary.• Efficient finance management, budget planning process, controlling and risk management as well as proper financial and risk reporting in accordance with defined Group standards.• Select, motivate, and develop employees within the area of delegation. Ensure leadership and implementation of individual personal measures within corporate guidelines as well as external legal regulations.• Contribute to sales area strategy. Show less
Managing Director - Wilo Levant Platform (Lebanon, Syria, Jordan, Iraq, Pakistan, Afghanistan)
May 2023 - nowManaging Director - Wilo Levant Platform (Lebanon, Syria, Jordan, Palestine)
Jan 2019 - May 2023Managing Director - Wilo Lebanon, Subsidiary of WILO SE, Dortmund, Germany
Sept 2015 - Dec 2018
Licenses & Certifications

Certificate of training : variable refrigerant volume - installation - regulation - troubleshooting
Daikin airconditioning franceMay 2011
Certificate of participation : training course on vrv iv hp & hr advanced service
Daikin mcquay middle eastFeb 2015
Leadership advantage: giving and receiving feedback 3.0
Wilo groupJan 2019
Preventing anti-bribery and anti-corruption
Wilo groupMar 2020
Certificate of attendance : wilo welcome international : hr development, purchasing & supply chain management, wilo production system
Wilo seApr 2016
International management skill training - basics of communication | communication and personality types | communication models | body language | elevator pitch | basics of communication | 7 steps of sales | benefit argumentation | handling objections |
Oakhill development academyJan 2017
Certificate of attendance : daikin sales force meeting 2013,kinepolis - bruges
Daikin europe nvOct 2013
Certificate of appreciation - lebanese army sustainability workshop
UndpDec 2015
Certificate of attendance : renault design techno center - factory visit, guyancourt, france
Renault-nissan-mitsubishiMay 2013
Certificate of attendance : daikin sales force meeting 2011,kinepolis - bruges
Daikin europe nvOct 2011
Languages
- enEnglish
- frFrench
- arArabic
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