Experience

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  Chicago blackhawks

  May 2021 - Aug 2021

  Digital marketing intern

  • Identified, sourced, and collaborated with social influencers for marketing campaigns• Supported the development of the Blackhawks’ player and influencer marketing strategy and executed key brand plans for core players• Designed and implemented a new social post data tagging process in Conviva to collect data on past social posts across all channels• Created and scheduled weekly content on Twitter, Facebook, Instagram and TikTok• Provided suggestions to management for improving customer experience on social platforms and internal processes Show less

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  The university of alabama

  Aug 2021 - May 2023

  Digital marketing student assistant

  • Established and executed a launch plan for the first ever University of Alabama Athletics TikTok account covering multiple social media channels and advertising assets. Exceeded growth expectations by gaining over 120,000 followers and 1.2M likes in less than four months• Creates engaging social media content for all 21 sports across all Alabama Athletics social media accounts to increase attendance for all sports, generate revenue through ticket sales, and to tell the story of Alabama Athletics• Helped generate 203.6M impressions and 5.2M engagements on @UA_Athletics accounts across 4,686 posts on Facebook, Instagram, and Twitter since August 2021• Develops digital marketing plans that include out of home, radio, paid social, and tv advertising for Alabama men’s and women’s basketball, softball, volleyball, and gymnastics• Creates and manages email newsletters through Adobe Campaign and Oracle Eloqua for a database of over 400,000 accounts• Tracks and analyzes reporting information for social media and digital advertising, including Google Analytics, Conviva, and Oracle Eloqua• Works closely with each sport's marketing contact to plan social posts, request graphics, and coordinate and budget for advertising campaigns. Communicates in core groups for each sport with representatives from marketing, ticketing, communications, creative, and coaching staff• Creates content and storytelling that focuses on the experience surrounding Alabama gamedays. This forms a unique viewpoint for fans and establishes a connection to a national audience to make seeing a game at Bryant-Denny Stadium a bucket list item Show less

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  The university of texas at austin

  May 2023 - now

  Assistant director of social media and creative content

  • Manages social media strategy for @TexasWBB, @TexasSoftball and other sports’ channels. Assist with social media strategy for @TexasLonghorns channels and department initiatives, such as 4EVER TEXAS and ACE• Serves on the Texas Athletics NIL education committee. Presents information to current and prospective student-athletes • Oversees projects and implements plans to engage target audiences. Reports on KPIs across select accounts to create monthly and annual analytics reports for internal usage as well as sharing with corporate partners• Manages relationships with external partners such as Learfield, Collegiate Licensing Company and Paciolian Show less