Andy Rohr

Experience

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  After School Matters

  Oct 2006 - Dec 2006

  Video Instructor

  Taught students at Kelvyn Park High School how to shoot, edit and produce video pieces

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  WGN Sports Television

  Jan 2007 - May 2007

  Production Assistant

  Worked as a production intern during Cubs, White Sox, and Bulls telecasts. Role included spotting on-the-field changes and setting up pre-and-post-game interviews

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  Illinois Center for Broadcasting

  Jun 2007 - Dec 2007

  Grad Assistant/Web Content Editor

  Maintained the station's webpage and assisted students with their radio shows on the school's online sports station

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  Elgin Courier

  Aug 2007 - Sept 2010

  Staff Writer/Web Videographer

  Covered high school and college sports by writing game recaps, individual profiles and editorialsShot, edited and provided voiceover work for video highlight packages of area gamesProduced/co-hosted weekly high school football webcast

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  Runners Ultimate Network

  Sept 2007 - May 2008

  TV Reporter

  Operated as an on-air talent for a TV program syndicated on Comcast SportsNet Chicago

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  Feld Motorsports

  Sept 2010 - Jul 2015

  Marketing Copywriter

  Develop copy for national and market-centered TV and radio commercial spots in over 80 markets for five separate properties: Monster Jam, Supercross, Arenacross, Nuclear Cowboyz and Thunder JamCoordinate advertising messaging and sponsor positioning with sales and promotion teams for commercial spotsOutline and compose scripts for the Supercross Year in Review TV program airing annually on CBS and later released on DVD in extended cut as Bar to BarSupply voiceover work for live event public address announcements for properties including Disney on Ice, Disney Live! and Phineas and Ferb Live!Write articles for Monster Jam yearbook and box materials for various Monster Jam and Supercross DVDs Show less

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  Upworthy

  Jul 2015 - Jan 2017

  Created and programmed video distribution schedule across Upworthy’s two Facebook pagesAnalyzed audience and testing data, utilizing data to optimize ad delivery on all video contentManaged associate producer and delegated assignmentsWrote “share text” accompanying video posts on our Facebook pages Ran weekly video team meetings discussing Facebook performance and testing resultsIncreased three-second view counts from 63MM (9/15) to as high as 368MM (10/16) Identified "Upworthy" video content, contacted creators for licensing arrangements, and established ongoing relationships, before transitioning into central programming role (9/15) listed above

  • Producer, Programming/Audience Development

    Nov 2015 - Jan 2017

  • Video Partnership Fellow

    Jul 2015 - Oct 2015
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  Condé Nast

  Feb 2017 - Dec 2017

  Contractor, Facebook Audience Development

  Created targeted ads for Conde’s The Scene in order to most efficiently achieve page goalsSet up Facebook testing and presented analysis of results for multiple Conde brandsDeveloped crossposting partnerships for The Scene with over a dozen external pagesProvided analysis on best practices for pages including The Scene, Glamour, and TravelerRan ad campaigns for branded content and episodic programmingSupplied breakdowns on The Scene’s performance metrics in daily emails

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  Brut.

  Dec 2017 - Apr 2020

  Director Of Audience Development

  Devised a paid strategy for Brut America’s Facebook page, which grew our audience by 1.6M followers in a year and tripled our monthly views on the same advertising budget. Managed five colleagues including Brut America community manager, Instagram manager, website content manager, senior data analyst, and audience development associate.Provided editorial guidance based on analytic data, past performance of story topics, and video format styles.Helmed strategy that grew FB audiences for Brut Nature, UK, México, News, and Brut America's Instagram page.Led weekly editorial meetings with the entire team.Created schedule for programming, wrote “share text” descriptions for all posts, communicated with followers.Taught or implemented paid strategy for global teams at Brut India, Brut Nature, Brut UK, and Brut México. Show less

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  Hawkfish LLC

  Aug 2020 - Mar 2021

  Analytics Manager

  Led weekly presentations for clients, including the sharing of performance metrics and insightsManaged social mention listening, as well as reporting dashboards during/following announcements and eventsProduced analytic reports and brand studies for clientsSteered clients into utilizing a new paid social strategy that resulted in increased engagementDelivered best-practice suggestions to the video production team

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  Edelman

  Apr 2021 - Jan 2023

  Vice President of Content Intelligence

  Bridged data and creative analysis while working in a hybrid role within Data Intelligence and the Content Lab teamGuided weekly social strategy sessions with clientsCreated weekly and monthly social media reporting for a variety of clients, emphasizing actionable takeaways through the development of benchmarks and data tracking visualizationsIdeated and produced a social strategy playbook for financial clientsManaged senior analysts throughout social reporting cyclesImplemented paid social advertising buying and governed budgeting Show less

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  Unknown Glow LLC

  May 2024 - now

  Company Owner

  Marketing strategy with an emphasis on social media, data analytics, brand development, audience engagement, and figuring out who the best ninja turtle REALLY is