Cristina Savin

Experience

• 

  SARANTIS Romania

  Jul 2007 - Jul 2011

  • Junior Brand Manager

    Sept 2009 - Jul 2011

  • Assistant Manager

    Jul 2007 - Sept 2009
• 

  Sandoz

  Aug 2011 - Aug 2023

  - Drive brand strategy & Prepare the marketing plans for the allocated brands- Develop and implement brand go-to-market strategies for the allocated brands according to company strategy- Identify consumer and competitive trends & insights and include them in brand strategies & tactics- Identify and track healthcare and markets business drivers- Analyze brand positioning and customer insights- Develop relevant, unique, differentiated and timely communication strategies and messaging to deliver brand growth- Translate and transpose brand strategies and objectives into tactics for salesforce- Prepare and execute the A&P budget for the allocated brands- Prepare and implement launch plans- Develop and organize promotional /disease awareness campaigns and events- Monitor product distribution & commercial strategy- Assess continuously the sales plans and forecasts- Monitor new launches- Perform market visits together with sales force, offering support and assessment of field activities- Manage portfolio- Execute permanent optimization of portfolio from financial KPIs perspective- Conduct market research and adjust marketing plans according to findings- Translate and evaluate HCP segmentation outcomes into marketing activities Show less - Prepare the marketing plans for the allocated brands- Develop and implement brand go-to-market strategies for the allocated brands according to company strategy- Identify consumer and competitive trends and include them in brand strategies & tactica- Analyze brand positioning and customer insights- Prepare and execute the A&P budget for the allocated brands- Prepare and implement launch plans- Develop and organize promotional /disease awareness campaigns and events- Monitor product distribution & commercial strategy- Assess continuously the sales plans and forecasts- Monitor new launches- Perform market visits together with sales force, offering support and assessment of field activities Show less

  • Brand Manager Endocrinology & Respiratory

    Jul 2020 - Aug 2023

  • Brand Manager Oncology

    Sept 2018 - Jul 2020

  • Tender Coordinator

    Dec 2011 - Sept 2018

  • Marketing & Sales Assistant BU Specialty

    Aug 2011 - Dec 2011
• 

  Sandoz Romania

  Aug 2023 - now

  Brand Manager Oncology & Ophthalmology