Charis Lam

Experience

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  CG Computers Sdn Bhd

  Mar 2008 - Jan 2010

  Sales Promoter

  - Assisted customers in finding and purchasing their desire Apple Products according to their needs in retail environment with courteous customer service.- Involved with sales process, product demonstrations, new stock requisition and after sales service- Obtained Top 100 highest accumulated points in Apple Sales Training Online

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  Leo Burnett

  Aug 2010 - Nov 2010

  Brand Executive (Digital Marketing and Advertising)

  Coordinated cross-functional team (media, creative and vendor) to ensure smooth operation of digital marketing for VS Sassoon and Maxfactor such as Banner Ads, Website, Minisite and Facebook

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  Telford International Co. Ltd.

  Mar 2011 - Aug 2012

  Senior Marketing Executive

  - Managed company website, email marketing and database management, leading to 30% increase in channel sales.- Achieved sales target of assigned brands by planning and executing year-round marketing plans and volume forecasts.- Managed A&P for advertising and PR campaigns, events, promotions and trade support.- Worked with in-house designers to plan and produce effective marketing collaterals, including advertisements, posters, letters, emails and website.- Review shipment and depletion forecast to ensure healthy inventory control.- Handled divisional administrative work and analysed industry trend.Joined as Marketing Executive. Show less

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  Ponti Trading LTd

  Oct 2012 - Mar 2014

  Senior Marketing Executive

  - Developed and executed marketing plans to meet company and supplier objectives.- Worked closely with sales team and conducted market visits to achieve sales target.- Review shipment and depletion forecast to ensure healthy inventory control.- Represented companies at trade exhibitions, training and events.

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  Ponti Wine Cellars

  Jun 2014 - May 2017

  Assistant Procurement and Marketing Manager

  Sales and Product Management- Overall 48.45% business growth in Y2016 through prospecting, direct mail, web based and referral. - Handled the sales and operation of Ponti Wine Cellars, as well as the entire portfolio (over 1,500 wine labels).- Provided personalized and comprehensive services to clients to ensure continual customer satisfaction. - Responsible for product sourcing, price setting and promotions planning.E-Commerce and Online Marketing- Launched the E-Commerce website in Feb 2016 – https://www.pontiwinecellars.com.sg/. Key liaison with vendors on the new website design and provide feedback to refine user experience.- Managed online retail store business and email marketing, contributed directly to 31.85% of total revenue growth and 42.64% website traffic growth in Y2016.- Crafted web content for the website and direct mail; designed marketing materials with MailChimp and InDesign.- Magento website administration management: manage stock, purchasing, adjust metadata and create web content.- Monitored web flow and performance with Google Analytics to make recommendations to improve user experience.Event Management- Organised private events: budgeting, preparing materials, logistics, set-up and managing participants.- Represented company at trade exhibitions, training and events.Transferred from Ponti Trading Ltd (Hong Kong) and joined as Senior Marketing Executive. Show less

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  WEA Wines

  Jul 2017 - Feb 2019

  Sales & Marketing Manager

  - To grow sales, distribution and volume of WEA Wines Trade portfolio in Singapore. - To develop new initiatives and effectively managing ongoing marketing programs to support marketing objectives. - To manage brand communication on Social Media platforms.- To manage marketing material production such as brochures, flyers and gifts. - Development and execute all wine events, on-premise as well as off-premise.

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  Enoteca Singapore Co., Ltd.

  Mar 2019 - now

  Merchandising Manager

  - Responsible for the company’s purchase budget planning and control, portfolio management, product sourcing, and inventory control. Communicated effectively with internal teams (wholesale, retail, finance, logistics, Japan HQ) and external partners (international suppliers).- Developed the annual purchase budget plan based on sales targets and cost results.- Reviewed purchasing plans and portfolio strategies after analyzing sales performance data and identifying market trends and opportunities.- Developed detailed shipment plans based on regular depletion, new contracts, seasonal demand, and release dates for specific products. Liaised closely with Logistics to manage freight costs and shipment schedules. Collaborated with Finance on cash flow planning and P&L forecasts.- Negotiated prices, shipping terms, Advertising & Promotion (A&P) support funds, and market visits with international suppliers.- Managed and tracked Advertising & Promotion (A&P) expenses and prepared A&P claim reports for related stakeholders.- Handled reporting to HQ on topics such as purchases, inventory, Advertising & Promotion (A&P), allocation forecasts, routine report submissions, and ad-hoc requests.Key brands: Champagne Bollinger, Champagne Barons de Rothschild, Elvio Cogno, Allegrini, Paolo Scavino and etc. Show less