Jessica Watson

Experience

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  Bellaloopa

  Jan 2014 - Apr 2014

  Editorial Intern

  • Editorial feature writing on fashion topics• Idea generation• Research and sourcing talent • Transcribing • Image sourcing• Producing copy for online publication

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  2SER Radio

  Jul 2015 - Dec 2015

  Radio Producer, The Daily Show (Volunteer)

  • Producing news and lifestyle stories • Idea generation and research • Sourcing talent for live interviews • Writing and editing radio scripts• Editing audio/podcasts and uploading podcasts to the 2SER website• Live tweeting for the Daily Show

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  Urban Walkabout

  Aug 2015 - Dec 2015

  Editorial Intern

  • Editorial feature writing for Urban Walkabout website on fashion, food, entertainment & travel• Assisted the online editor• Researching stories • Conducting interviews • Sourcing and editing images• Publishing content online using Urban Walkabout’s CMS

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  Seven Network

  May 2016 - Aug 2016

  Freelance Production Assistant (Morning Show and Daily Edition Show)

  • Idea generation and research• Sourcing and pre-interviewing talent • Sourcing and ingesting vision• Shot listing• Script writing• On set direction

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  Laundry Lane Productions

  Aug 2016 - Jul 2019

  Video Producer

  • Creative concepting• Campaign strategy and execution• Quotations and managing project budgets• Managing production and content schedules to meet client deadlines • Interviewing talent/subjects including politicians, CEOs and other C-Suite, Medical Directors and minority groups to capture authentic stories • Script writing• Story-editing (Adobe Premiere Pro)• Client relationship management• Project management across simultaneous campaigns• Team management (animators, graphic designers, videographers, editors)• New business proposals and pitches• Pre-prod including call sheets, location and talent sourcing Show less

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  Deloitte Australia

  Jul 2019 - Jan 2021

  Senior Communications Consultant

  • Developing effective communications and content strategies for clients including Lendlease, IAG, NSW Police, Deloitte AU, Manildra• Content production (editorial, video, audio, digital and print)• Narrative and brand development• Working collaboratively with multidisciplinary teams• Market and audience research and data synthesis• Leadership communications strategies, development and support• Developing and maintaining positive stakeholder and client relationships• Project and change management for large technology implementations• Mentorship and business development, including being selected for the Women in Consulting representative group Show less

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  Sparro

  Jan 2021 - Aug 2022

  Senior Content Specialist & Team Lead

  As a Senior Content Specialist at the digital marketing agency Sparro, I led the Content Team comprising of strategists, copywriters, designers and producers. I collaborated closely with the media, performance and SEO teams to develop and execute omni-channel content strategies that included editorial, visual and video content, spanning paid social and search, Youtube, organic search and web, discovery, native and email/EDM.My role existed at the intersection of creativity, data and media: developing rich, audience-led, channel-specific approaches to solve broader business problems.Responsibilities included:- Leading the Content Team of strategists, copywriters, designers and producers.- Collaborating with key clients and internal stakeholders to manage audience research, strategy development, content planning and execution.- Content production and activation across paid, owned and earned digital channels.- New business pitching and development.- Project and account management.- Preparing and presenting data-driven content strategies; identifying and communicating new opportunities and providing strategic direction.- Training and supporting junior team members.- Creative thinking and problem solving to meet marketing and business objectives.- Measuring, analysing and optimising creative and campaign performance. Show less

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  Eucalyptus

  Aug 2022 - Jan 2024

  - P&L ownership for Kin Fertility- Creative experimentation and data-driven content- Capital allocation and media mix - Quarterly forecasting and OKR planning- Marketing strategy across social, lifecycle, YouTube, editorial, PR, search and brand campaigns- People management and mentorship- Building and managing cross-border teams (Aus / Philippines)- New business opportunities & strategy- Cross-functional problem solving- Campaign briefing & concepting- Reporting & analysis of business and creative performance Show less

  • Growth Lead (Marketing)

    Mar 2023 - Jan 2024

  • Performance Creative Lead

    Aug 2022 - Mar 2023
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  JSHealth Vitamins

  Jan 2024 - now

  Head of Marketing, Australia & UK/EU