
Alba Miranda

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About me
International Student Recruitment Director | Marketing | Business Development | Revenue Growth | Sales | Partnership Management | Market Research | Leadership | Strategy
Education

California State University, Chico
-Bachelor of Science (BS) Small Business Administration/Management
Experience

Chico Natural Foods Co-op
Oct 2010 - Jun 2018• Identified, designed, created, and delivered programs that aid in the development of employees.• Designed and developed training materials.• Evaluated the effectiveness of programs that are aligned with the department and company´s objectives. • Implemented digital communication and onboarding training. • Oversee daily operations to ensure that the department meets all sales goals• Managed the department staff, including hiring, training, and scheduling • Worked with other departments to ensure a smooth flow of products and services.
Training and Development Coordinator
Sept 2015 - Jun 2018Supervisor
Oct 2010 - Jan 2017

Club Z
Mar 2014 - Jun 2016Bilingual Coaching Coordinator• Developed and implemented coaching programs for students to succeed academically. • Monitored performance and made appropriate changes when granted.• Strategically incremented areas where services were offered and assured personnel can reach those areas.• Developed and implemented coaching programs for students to succeed academically. • Implemented performance monitoring systems to analyze key metrics and identify areas of improvement, resulting in student education improvement by 20 to 30%.• Strategically expanded service areas based on metrics, optimizing personnel accessibility and increasing coverage. Show less

UC Davis
Dec 2016 - Sept 2019Community Educator• Articulated and advanced the marketing and communications strategy alongside the leadership team, accelerating awareness, driving brand visibility, and promoting the event’s mission, vision, and core values via creative storytelling and effective messaging.Partnered with community organizations to identify and address community needs.• Delivered educational programs and resources to community members.• Created and maintained educational materials and facilitated workshops. • Partnered with community organizations to identify and address community needs.• Led the planning and execution of community outreach initiatives, delivering educational programs to 6 counties.• Created and executed targeted workshops and training sessions for community members, resulting in a 70% increase in the graduation rate.• Tracked participation engagement and outcome. Show less

Grenoble Ecole de Management
Jan 2018 - nowInternational Student Recruitment Director: Americas• Articulating and advancing the overall international student recruitment strategy for the Americas, driving a 10% uplift in yearly revenue and a 20% surge in new international students.• Conducting research, translating market trends into actionable intelligence, outlining opportunities, and developing multi-channel recruiting and marketing strategies to propel reach and accelerate growth.• Planning and orchestrating multi-channel campaigns and creative projects, leading all resources and assets across the 360-cycle, controlling budgets of up to 1.2M and exceeding yearly targets by 15%.• Measuring and tracking KPIs, growth, and efficiency targets, leveraging analytics to evaluate performance, and continuously fine-tuning strategies to maximize returns, propelling ROI to 12%• Leveraging social media, SEO, and imaginative content to elevate brand presence across markets most cost-efficiently, skyrocketing awareness.• Researching, identifying, and integrating with external marketing vendors and partners to source additional tactical resources to support key recruiting programs and objectives.• Navigating multifaceted negotiations and nurturing strategic partnerships with 50+ private and governmental agencies across the Americas, establishing robust pipelines in the Americas to continue increasing the number of new international students that doubles yearly revenue year after year. • Maintaining productive relations with partners via regular engagement, sustaining 100% retention.• Advocating for and implementing novel technologies and systems, automating key marketing processes, pioneering new SOPs and best practices, driving digital transformation, and fostering the development of a data-driven, agile marketing environment.• Maintaining a keen awareness of the market, competitive landscape, and the trends and forces shaping the industry to sustain competitive advantage across 22+ global markets. Show less
Licenses & Certifications

Foundation of Digital Marketing and E-commerce
GoogleJan 2022
IBM Applied AI
IBMJan 2023
Recruiting, Hiring, and Onboarding Employees
University of MinnesotaMar 2018
Languages
- spSpanish
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