Pips Erasmus

Experience

• 

  Jechoel Dong Elementary School

  Aug 2010 - Aug 2012

  English Teacher

  Although the two years of teaching in Korea was not directly related to my field of study or intended career, I believe I have benefited greatly in personal growth and in other ways. For example, teaching different age groups, leading adult discussion groups, and interviewing prospective English staff members, has improved my confidence, enhanced my presentation abilities and developed my team working skills.

• 

  Sync_Advertising

  Nov 2012 - Nov 2013

  Account Manager

  Sync is a through-the-line agency that prides itself on creating lean forward moments. We specialise in advertising, promotions, tv, radio, and events. We employ, bright, self-starters that can multi-task and take ownership of projects. Encouraging and assisting them to be the best they can be and by so doing develop meaningful and long lasting client relationships.Key Responsibilities• Working closely with clients such as, KFC and DGB to implement their above and below the line advertising needs.• Devising integrated campaigns to meet the needs and budget of client's, through traditional advertising tools such as billboards, radio ads and in store activation's.• Presenting innovative campaign ideas and costing to clients.• Briefing the internal production and creative teams on approved campaigns. • Managing external supplies such as promoters and printers.• Negotiating and bookings media for the campaigns.• Liaising directly with clients to resolve any problems or complications.• Approval campaign elements, such as artwork and scripts before production.• Making sure that all deadlines are met.• Checking and reporting on the campaign's progress.• Effectively managing the campaign budget.• Presenting campaign performance to clients.• Develop strategic plans for clients for the year ahead. Show less

• 

  NetPartnering

  Nov 2013 - Jul 2016

  Campaign Manager

  The Expandi Group, is made up of specialist agencies accelerating the growth of 40% of the world’s top B2B brands with our data-driven, performance-led and sales-oriented approach. Our dynamic team of international specialists help businesses reach their marketing objectives, bridging the gap between marketing and sales, and supporting organisations throughout the ‘last mile’.NetPartnering account and project managers are responsible for liaising with clients and developing co-marketing, direct marketing and channel marketing campaigns. Each one of them ensures that we can deliver end-to-end, multi-channel programmes by offering scalability, faster go-to-market time and specialist advice, ensuring your marketing approach can adapt to change.Key Responsibilities• Management of the sales incentive team, as well as the incentive platforms and programs.• Ensuring campaign success and ROI achievement.• Owning the design and implementation of marketing campaigns for key vendors including Microsoft, Intel, and Hewlett-Packard.• Client campaigns include; product events, telemarketing, lead generation, sales incentives, SMS and email as well as branded merchandise.• Presenting innovative campaign ideas to clients.• Creating marketing assets and generating content such as product collateral and email offers.• Management of the full project lifecycle.• Communicating campaign plans and results to both internal and external audiences.• Support IT distributions, such as Axiz, Recton and Westcon, with ad hoc campaigns to drive sales.• Tracking trends within the channel environment. Show less

• 

  Tarsus Distribution

  Jul 2016 - Sept 2018

  Marketing Coordinator

  Tarsus Distribution distributes the world's leading IT hardware brands to the Southern African reseller channel. Tarsus Distribution is uniquely positioned to meet the channel's needs for credit funding, stock availability and efficient logistics to ensure that resellers are able to deliver the best possible service, support and overall solutions to their end user customer base at the lowest possible cost.Key Responsibilities• Developing strategic marketing plans for vendors such as, HP, Cisco and Intel for Southern Africa.• Maintain Tarsus Distribution brand integrity while driving vendor marketing through the channel.• Manage the marketing of the eCommerce portal.• Deliver highly targeted campaigns to increase revenue and market share. Campaign examples include, digital lead generation, telemarketing, sales incentives, events, reseller drive days, training and webinars.• Presenting to senior stakeholders, both internal and external during quarterly business reviews. • Researching and testing marketing automation tools to improve campaign results.• Drive and encourage digital transformation in a traditional sales environment.• Maintaining consistency across multiple projects that are managed.• Proofreading, writing, and editing campaign content.• Generate reports as to measure campaign results.• Building and maintaining strong vendor relationships.• Claiming and providing proof of execution for vendor funding.• Strategically align sales, product and marketing to meet business objectives.• Share customer insights and feedback to the product and sales teams. Show less

• 

  Estée Lauder Companies South Africa

  Oct 2018 - Jul 2019

  Online Retail Coordinator - Pure Player

  The Estée Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The Company’s products are sold in over 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, Tommy Hilfiger, M·A·C, Kiton, La Mer, Bobbi Brown, Donna Karan New York, DKNY, Aveda, Jo Malone London, Bumble and bumble, Michael Kors, Darphin, Tom Ford, Smashbox, Ermenegildo Zegna, AERIN, Tory Burch, RODIN olio lusso, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, By Kilian, BECCA, and Too Faced.Key Responsibilities•Determine pure player specific online shopping marketing calendars and programs to drive sales, accelerate Brands' share of voice opportunities, and provide commercial points of differentiation versus Own Brand sites and in store commercial offers.• Create and manage updates on all product launches.• Ensure correct implementation with pure player partners, performing Q&A and ongoing brand boutiques validation.• Support Brands’ retail and online strategy using digital marketing channels, online activation's, and CRM opportunities.• Work closely with pure players to ensure timely submission of Sales reports – provide monthly Sales estimates per brand/retailer website, detailed Category and Top Sku level analysis and reporting.• Campaign & Project Management.• Manage the launch and implementation of new online brand boutiques with pure players to drive incremental sales.• Responsible for keeping track and updating monthly marketing calendars.• Ensure budget spend efficiency.• Create monthly reports to analyze marketing results. Run analysis of sales, traffic and conversion.• Develop and manage ongoing strong relationship with pure players to ensure that ELC brands benefit from strong visibility and support to drive recruitment and sales. Show less

• 

  The Catalyst Africa

  Sept 2019 - Apr 2022

  Campaign Strategist

  The Catalyst Africa is the B2B marketing agency of choice, known for our impactful results and solutionist thinking. A multi-award-winning agency working with a diverse customer set, across both B2B and B2C. We want to increase our African presence, spreading our footprint by collaborating and building partnerships across the continent.Key Responsibilities• Create integrated quarterly marketing campaigns based on market segments to gain new customers and build repeat business for the agency's largest customers, HPE, Aruba & Epson for both the South Africa and Africa market. • Deliver highly targeted campaigns to increase revenue and market share. Campaign examples include, digital lead generation, telemarketing, sales incentives, and webinars.• Ensure campaign implementation follows our customer and brand guidelines. • Compile regular reports for campaigns for customers and brands.• Maintaining consistency across multiple projects that are managed. Ensuring on time and on budget campaigns that focused on results. Show less

• 

  Stichd

  May 2023 - now

  Creative Campaign Manager

  A member of the PUMA Group, stichd is a licensee with a brand portfolio including our Essentials business: PUMA, Tommy Hilfiger, Levi’s, Head, Calvin Klein. For our Fanwear business: Ayrton Senna, BMW Motorsport, Formula 1, Formula E, Mercedes F1 Team, Porsche Motorsport, Scuderia Ferrari F1 Team and Manchester City Football Club. And for our Lifestyle business: BMW LifestyleKey Responsibilities• Execute, and optimize a data-driven demand generation 360 degrees brand category campaigns to achieve sales goals for an assigned geographic or firmographic defined market segment.• Responsible for developing and deploying integrated marketing campaigns, including crafting strategy, aligning internal teams, developing audience segments, and measuring results.• Apply an experimentation mindset to 360 degrees marketing campaigns to drive, test, learn, and optimize.• Improve new campaigns using data and feedback from existing and previous projects.• Collaborate with marketing teams to build prescriptive persona-based buyer journeys as the foundation for implementing campaign strategy.• Work with creative marketers across our team and in our company to ensure proper messaging, timing, and execution of multi-channel campaigns.• Plan seamless integration of competitive campaigns and alliance partner campaigns within the prescriptive buyer journeys and overall segment campaign plans.• Stakeholder management.• Compile regular reports of campaign performance and results.• Guard that the Production team creates the right assets to drive all our campaigns successfully. Show less