Sorin Enescu

Experience

• 

  MOL Romania

  Nov 2010 - Aug 2015

  - participate in preparing and implementing the marketing plan of the Retail Division- prepare reports concerning the marketing activity to be submitted to MOL Romania and MOL Group:- prepare submissions and evaluations for marketing campaigns – which consisted of calculating break-even points and campaigns profitability- prepare targets for internal incentive contests for filling station employees- marketing budget follow-up (monthly, quarterly, yearly) and monitoring performance of budget (cost plan)- audit and control the implementation of marketing actions,- participate in negotiations with external suppliers, in the operative meetings and during the preparation of contracts- monitor the operative marketing activities of the competitors- secure materials, assets, equipment, regulations required for the implementation of retail promotions and generic brand communication- take part in implementing cobranded campaigns with Shop suppliers and other external parteners- administrating the promotional activity communication on molromania.ro website using Joomla content management system- give professional marketing support to the activities of the Retail Division employees and dealers Show less - participate in preparing and implementing the marketing plan of the RetailDivision- prepare reports concerning the marketing activity to be submitted to MOLRomania and MOL Group:- marketing budget follow-up (monthly, quarterly, yearly) and monitoringperformance of budget (cost plan)- audit and control the implementation of marketing actions,- monitor and appraise the operative marketing activities of the competitors andother companies- secure materials, assets, equipment, regulations required for the implementationof retail promotions and generic brand communication Show less

  • Marketing Specialist

    Jul 2013 - Aug 2015

  • Marketing Asisstant

    Nov 2010 - Jul 2013
• 

  IBM

  Aug 2015 - now

  1. Develop and implement a paid media strategy for partner recruitment within the IBM Ecosystem Marketing program, aligning it with the overall recruitment objectives and strategy.2. Collaborate with various internal and external teams such as GEO teams, Motion teams, Content team, Cross-discipline teams for gathering input, planning, executing, and optimizing paid media campaigns.3. Identify appropriate channels and messaging tailored to audiences in prospective partner companies.4. Utilize different types of media including display ads, search ads, content syndication and social media for maximum impact.5. Manage the entire paid media lifecycle which includes setting clear objectives, creating comprehensive briefs, evaluating channel options, establishing partnerships, monitoring performance, and implementing ongoing optimizations.6. Establish metrics and analyze results regularly, tracking indicators such as impressions, click-through rates, engaged visits, cost per engaged visit, partner interests, registered partners and active partners.7. Adhere to best practices regarding legal compliance, asset handling, and communication protocols throughout the process. Show less Growth marketer and architect of the end-to-end customer journey with the goal of delivering healthy opportunity pipeline and revenue for IBM.Key Responsibilities: 1) Strategy Planning & Customer Journey Design • Understand the market landscape, business objectives, target personas, key use cases and product offers for the assigned demand program.• Translate business objectives into actionable demand outcomes across the funnel.• Design the omnichannel demand journey for key audiences, anchored in a core demand experience & working backwards from the outcomes 2) Execution Orchestration• Partner with and brief in discipline (digital, social, media, email) focals to ensure demand strategy is executed consistently across channels• Required proficiency in channel strategy where you can speak to what is currently in market for your demand program• Communicate demand strategy to relevant stakeholders, including but not limited to: geo teams, field marketing, BU stakeholders etc.• Assess and communicate demand plan readiness to geo counterparts to ensure demand strategy can be picked up and executed outside of the US• Partner with content, social, digital, email, and media experts to create & execute an omnichannel experimentation plan• Partner with geo hub and field marketing teams to ensure sales is enabled to properly work leads 3) Performance Optimization • Understand brand to demand performance trends for the assigned campaign & work with discipline focals to diagnose and optimize performance issues• Deep analysis of marketing performance across aspects such as tactic type, content asset, channel, audience segment or business line • Evaluation of relevant KPIs (such as impressions, web traffic, organic search performance, leads, pipeline or wins) with a keen eye on benchmarks and yield rates• Turn insight into action – cycling of performance insights directly back into planning and orchestration Show less - Collaborate cross-functionally to guide the strategy and building of integrated frameworks across the new Adobe platforms, lead various aspects of operational planning to scale digital programs, and drive marketing innovation as part of IBM’s Demand Discipline team. - Understand and represent EMEA needs with the global discipline to ensure programs work effectively for our markets. - Support in providing Strategic guidance on the omni-channel Marketo Infinity Programs development- Support to enhance existing and new Marketo programs helping to optimize omni-channel Marketo programs associated with the demand strategy requirements- Provide guidance and direction to EMEA Geo Hub in addition to teaming with all aspects of the operational side of Marketo- Ensure that the automated flow steps in response passing to the appropriate resource (Development representatives, Field Sales and Business Partners) work well for EMEA. Show less • Accelerate Digital Marketing Performance for the Market having a complete/ 360 view on all the different digital marketing channels and OMT contribution, understanding performance, and helping to identify issues, root causes and drive action plans to address them.• Market Focal is part of the Market Performance Marketing Leadership Team and actively engaged to drive marketing performance and business success in the Market.• Market Focal represents the Market in the MSC and EMEA Geo Squads Performance Management teams/ meetings• Plays an active role in the Quarterly Marketing Planning of the Market and Geo Teams to ensure strong/ ambitious but realistic/ digital marketing plan is in place to support the Market Objectives• Provides clarity and transparency to the Market Teams on what is executed by Geo and WW teams to drive digital marketing performance for the Market • Helps to drive synergy between Market, Geo and WW digital plans execution to ensure our clients experience a seamless digital customer journey • Brings new ideas, innovative approaches to drive accelerated performance, and support their implementation by leveraging the extended Marketing IBM and Agency Teams • Learns from other Markets and Geos what works well/driving performance in digital and share with the Market teams, supporting the implementation of new initiatives/ ideas • Demonstrates customer centricity and data driven approach in every decision taken Show less - Design and own end-to-end campaigns (digital, event, social elements, nurture)to drive Business Unit/Program targets (lead generation, revenue).- Define the tactic and offer mix that will engage prospects and buyers and helpprogress opportunities to sales- Apply data driven decisions and assess campaign performance to ensure theyare driving expected results- Manage the end-to-end response management plan and adjust campaign tacticsto improve response volume and quality- Build and coordinate the end-to-end response management plan, maintaininginterlocks with development representatives and adjusting activity and tactic mixto improve performance- Works with Global DT to ensure that Audience campaign integrates with Geooffering campaigns.- Makes sure the Offering campaign is executed across Markets (consistencyacross markets). Interlocks with local Market teams (Field Marketing, AudienceCampaign Manager, Offering Campaign Managers) for campaigns design,localization needs and local amplification integration.- Ensure program budget is spent according to campaign design and budgetapprovals.- Partner with Product Manager and Content Manager to develop Campaign LogicMaps, leverage the strategy of the segment promoted and the the right assets aspart of the digital campaign- Partner with Digital Strategist to determine the tactic mix and support the buyerjourney in its path to proficiency.- Develop prospecting campaigns supported by lead detection triggers to targetand retarget new buyers- Ensure integration in all aspects of campaign, event and digital/social execution Show less - Help build integrated end-to-end campaigns inclusive of events, digital, social and nurture- Define the tactic and offer mix that will engage prospects and buyers and help progress opportunities to sales- Apply data driven analytics and assess campaign performance to ensure they are driving expected results- Manage the end-to-end response management plan and adjust campaign tactics to improve response volume and quality- Partner with the GEOs to drive local execution- Prepare and manage the program marketing budget- Manage the program guidance and delivery to ensure that campaign execution is meeting business objectives- Manage the program system requirements: offers, assets, tactic code creation, campaign maps etc.- Develop prospecting campaigns supported by lead detection triggers to target and retarget new buyers- Ensure integration in all aspects of campaign, event and digital/social execution Show less

  • Global Ecosystem Partner Recruitment Paid Media Lead

    May 2024 - now

  • Global Demand Lead - API Connect

    Jul 2023 - May 2024

  • EMEA Demand Automation Focal

    Jan 2022 - Oct 2023

  • Digital Market Focal France&Nordic

    Jul 2021 - Jan 2022

  • EMEA GEO Campaign Manager

    Jan 2021 - Dec 2021

  • Europe GEO Campaign Manager

    May 2018 - Dec 2021

  • Campaign Manager for Nordic Market

    Aug 2015 - May 2018