Andrea Dipple

Experience

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  Coopers & Lybrand Consulting

  Sept 1988 - Sept 1990

  Research Associate

  Working in primarily on client-based financial planning and business appraisal projects, including:• Developing revenue and cost budgets, forecasts and financial plans for new projects and businesses. Building forecasting and budgeting models using Microsoft Excel and Access• Developing management reporting against financial and non-financial KPIs. Producing ad-hoc reports to support senior management decision making• Completed a 6-month international secondment to Brussels

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  Argyll Group PLC

  Sept 1990 - Sept 1994

  Group Planning Manager

  Principally, providing the Group Board with financial analysis and commercial reporting on the Group’s performance combined with project support to assist the Main Board in decision making on key areas of the business. Additionally, in 1994, Mckinsey Consultancy worked with Safeway on a major restructuring programme. I was seconded to one of strategy project streams, working with the senior management teams to develop a strategy for two of Safeway’s operating divisions.

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  Safeway Stores PLC

  Sept 1994 - Feb 1999

  • Regional Controller, Customer Services

    Feb 1995 - Feb 1999

  • Commercial Controller

    Sept 1994 - Feb 1995
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  Saga Group Ltd.

  Feb 1999 - Jun 2003

  Business Development Manager, Home Shopping

  I managed Saga’s diversification into e-commerce and home shopping, developing strategic new propositions, devising their business launch strategies for Internet, marketing, buying and operations, and leading project teams of up to 70 people. I was also responsible for the on-going strategic and profit management of these newly established business units.

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  Purely Health Direct Ltd

  Jun 2003 - Apr 2006

  Managing Director

  I founded and launched my own business, a new Vitamin brand, selling directly to consumers by e-commerce, mail order and call-centre. The brand successfully launched in a national media campaign and deep-link PPC campaign. The website offered innovative features and unique products targeted at specific customer concerns.

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  The Southern Co-operative

  Mar 2008 - Aug 2012

  Divisional Managing Director

  As part of the four-person Leadership Team of The Southern Co-operative, I led the development of their diversification into e-commerce within the Aids-For-Daily Living/Mobility sector, with the cold-start new entrant launch of Co-operative Independent Living (co-op Xest). With full P&L responsibility (sales, gross margin and all cost lines), I provided leadership and direction on CIL’s business activities; identifying, developing and delivering the strategic business plan to take the business forward. Show less

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  Viva Business Services Ltd

  Jan 2013 - now

  Director

  Development of a new digital media business centred around originating core, value-added consumer health content that is segmented, refined and delivered into monetised content for niche markets. The business strategy combines rigorous data analysis techniques to identify product development opportunities with direct and social media marketing expertise to cost-effectively reach highly targeted specific niche markets. Many of my products have become international category top-3 sellers on one of the world’s largest ecommerce platforms. Show less

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  HEART UK - The Cholesterol Charity

  Oct 2013 - now

  Governance Member, Product Approval Working Party

  HEART UK – The Cholesterol Charity promotes healthy hearts and better lives and supports patients with inherited high cholesterol and their families. The charity has developed a formal product approval policy, and independent governance to this process is provided by HEART UK’s Product Approval Working Group (PAWG). Consumers can be assured that the nature of the product and any product claims have been reviewed by independent members of PAWG against a defined set of criteria following a formal process to approve products. Decisions made by the Product Approval Working Group are binding on the Charity. Show less