Liuda Mkrtchian

Experience

• 

  Initiative

  Mar 2008 - May 2010

  TV Buyer

  Clients: Danone, Unilever, Indesit Company, Tchibo, Dirol Cadbury, and othersPlacement of Ad campaign products on national and regional TV channelsEvaluation of results and placement adjustment; Prepared weekly reports, post-buy reportClose cooperation with the planning group

• 

  IQ Group/Ad Hoc Communication

  May 2010 - Mar 2013

  TV Buyer

  Clients: Nabros Pharma, Abbott, ASUS MIROPLAST, and othersPlacement of Ad campaign products on national and regional TV channelsEvaluation of results and placement adjustment; Created accurate weekly reports, post-buy reportsClose cooperation with the planning group

• 

  Media Arts Group Ukraine

  Mar 2013 - Jun 2015

  Senior TV Planner

  Clients: Alfan bank, VAB, Abbott, and othersStrategical and tactical planning; Placement of TV Ad campaignAnalysis, control, and placement adjustment; and created concise weekly reports, post-buy reportsClose cooperation with media planners and sellers

• 

  Ad Hoc Creative Media Lab

  Jul 2015 - Aug 2016

  Senior TV Planner

  Clients: Abbott, VTB Bank, Nemiroff, and othersStrategic and tactical planning, with effective placement of TV Ad campaign productsAnalysis and adjustment of product placements; Created timely weekly reports and post-buy reportsPurchased rights for product placement in PowerPoint presentations for clientsClose cooperation with media planners and sellers

• 

  Vizeum

  Aug 2016 - Apr 2022

  Key clients: Ferrero, AB Inbev, Groupe SEB, Abbott, Sopharma, Hexagon, Evyap, Dr.Reddy’s, othersMedia costs optimization and savings increase over 6 years Controlled guaranteed prices and media KPI’s; Effectively controlled productivity and post-tracking; Responsible for accurate and timely client finance reports and budget control reportsDeveloped excellent relationships with media clients, procurement teams and media auditorsDelivered best TV prices for current clients and created ones for new business through negotiations with sellersDeveloped and implemented an effective buying strategy; Quality control and improvement placement Show less Key clients: Ferrero, AB Inbev, Groupe SEB, Abbott, Sopharma, Hexagon, Evyap, Dr.Reddy’sDeveloped an effective buying strategy for all clients (current and new business)Negotiated well with sellers to achieve the best prices; Initiate and coordinate the media buying process that deliver exceptional results.Performed effective product placement, and quality control/improvementEnsured excellence of productivity control, and support the creation of campaign post reports. Prepare media POVs/evaluations. Show less Key Clients: AB Inbev, Abbott, Hexagon, Evyap, Dr.Reddy’sSupports the media planning and buying process for assigned client accountsUses tools to develop strategic communications plans based on execution strategyAssists with preparing reporting documentation for media planning teams and clients demonstrating the strategy and rationale executed to deliver on campaign goals.Contributes to the overall campaign strategy and strategies ways to improve and optimize campaign performance to meet client goals. Show less

  • TV Buying Director

    Feb 2021 - Apr 2022

  • Head Of TV Buying

    Sept 2017 - Jan 2021

  • Media Planner

    Aug 2016 - Sept 2017
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  Dentsu

  May 2022 - now

  Key clients: IKEA, Phillips, Kering, DAZNDelivery control of all commitments which were submitted to the ClientProvide strong support to local markets on the global level, throughout the audit process.Work in GMP.Communicate with the auditor on a daily basis, to support our results provided in the GMP system

  • Senior Buyer, Audio & Video Investment

    Apr 2023 - now

  • Global Investment Executive

    May 2022 - Apr 2023