
J. Russell Van Buren
Field Marketing Development

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About me
Area Manager at PNC NMLS#557381
Education

Texas McCombs School of Business
2024 - 2024Boot Camp Digital Marketing
Wake Forest University
-B.S. Business
MIT Sloan School of Management
2023 - 2023Business Certificat Artificial Intelligence
Experience

GE Plastics
Jan 1991 - Jan 1999Field Marketing Development
General Electric - Lighting & Plastics
Nov 1991 - Apr 2002Market Segment Development, National Accounts Manager, Sales Specialist
GE Lighting
Jan 1999 - Jan 2001Manager
Bank of America
May 2002 - Mar 2005Developed and implemented processes, products and tools which significantly grew homebuilder market share in CRE Retail Sales.
Builder Group - Regional Manager
Aug 2003 - Mar 2005Senior Process Design Consultant
May 2002 - Aug 2003

Wachovia Mortgage Corporation
Mar 2005 - Apr 2006Builder Group - Regional ManagerCreated infrastructure for new mortgage business development initiative (builder group) begun in early 2005, developed and implemented sales and marketing programs to penetrate the mortage builder business and assisted retail mortgage in gaining market share

Bank of America
Apr 2006 - Aug 2011Recruit, coach, mentor and train team of MLOs/MLAs/MLCs for Raleigh/Durham/Chapel Hill mortgage sales offices Responsible for management and performance of Carolinas CRE Retail Mortgage market supporting CRE Regional Executive
Home Loans Manager
Apr 2009 - Aug 2011Area Manager
Apr 2006 - Apr 2009

MetLife Home Loans
Aug 2011 - May 2012Area Manager - North Carolina and South Carolina
Cunningham & Company Mortgage Bankers
Feb 2012 - Sept 2012Regional Production Manager•Cunningham & Company Brand Development in South Carolina.•Looking for Mortgage Managers in South Carolina and to open new offices in key locations.•Strategic Development, including business plans & sales strategy and referral partner Business Development; including Marketing Alliances and Joint Ventures.•Development and implementation of comprehensive Social Media Strategy for branches and loan officers to augment referral network and lead generation...

Prospect Mortgage, LLC
Sept 2012 - Aug 2015District Manager - Carolinas•Prospect Mtg Brand Development in North and South Carolina.•Looking for Mortgage Managers in North and South Carolina and to open new offices in key locations.•Strategic Development, including business plans & sales strategy and referral partner Business Development; including Marketing Alliances.•Development and implementation of comprehensive Social Media Strategy for branches and loan officers to augment referral network and lead generation.

PrimeLending
Sept 2015 - Sept 2016Branch ManagerMy goal is to assist as many people as possible reach their dream of homeownership. Mortgage professional for 14 years in Operations, Sales & Management. Proven leader through results.

Published Author and Speaker
Mar 2016 - nowFalling - A novel inspired by true events of 9/11A heart-stirring novel for anyone who has ever lost the way, lost in love or felt unequal to the challenges of meeting expectations of the world.

Executive Home Lending
Jan 2017 - Oct 2017PresidentExecutive Home Lending (NMLS #1547021) is a group of people who are fueled by the idea that we can pioneer the best home loan process in the market. It sounds like a lofty goal, but we don’t believe in the status quo, so our answer is to operate at the highest level this industry has ever seen. We’re looking for people who have the tenacity and enthusiasm to join a start-up, and who align themselves with our company’s family values. Caring and loving people, both colleague and customer alike, is Executive Home Lending’s highest goal. We actually do business the way we (in the mortgage industry) talk about how it SHOULD be done. We are changing the home lending culture by changing the way we treat people – planting seeds of positivity in a work environment where everyone has a say. Opportunities to believe in what you do don’t come around often, so if you’re looking for your chance to be a part of something special: take it. Show less

Ameris Bank
Apr 2018 - Nov 2019Sales Manager
Citizens
Nov 2019 - Aug 2022Area Manager
Citizens One
Nov 2019 - Aug 2022Area Manager
PNC
Aug 2022 - nowArea Sales Manager
Licenses & Certifications
- View certificate

Artificial Intelligence: Implications for Business Strategy
MIT Sloan School of ManagementJul 2023
Honors & Awards
- Awarded to J. Russell Van BurenLeadershipTrust - Trained Leader Leadership Trust Mar 2016
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