Arielle Hoffman

Experience

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  MTV Networks

  Jan 2009 - May 2009

  Intern, Production Management Department- News and Docs

  -Managed and organized petty cash receipts, expense reports, and authorizations-Researched and made travel, lodging and accommodation arrangements for cast and crew-Facilitated various news and program shoots by distributing and collecting legal guest releases and location agreements and setting up equipment including microphones, camera stands and cameras-Enhanced knowledge of legal aspects and logistics of programming and scheduling, set-up and strike of typically-used equipment and budgeting and expenses associated with shoots and projects, including costs of travel, equipment rental, and labor Show less

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  Pedone Media

  Sept 2011 - Aug 2012

  Assistant Media Planner

  -Assist media team in the development of US advertising platforms including print, outdoor, digital, social media, and experiential media, implementing client’s media objectives and strategies-Prepare and maintain plan budgets and flow charts and maintain monthly reconciliation and processing with accounts payable-Generate and maintain competitive research and analysis-Meet with sales representatives to analyze value and applicability of media vehicles for client media plan-Place, confirm and track activity on all media orders and prepare reporting-Coordinate and distribute advertising materials, working with creative and production teams to ensure proper ad development-Accounts: Essie (L’Oreal), Laura Mercier, Burt's Bees, güd, Matrix Show less

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  AOL

  Aug 2012 - Jun 2017

  Accounts: Procter & Gamble-IAB Certified Digital Media Salesperson (October 2013, Re-certified January 2016)-Lead daily communication with all agency clients (Hearts & Science, Carat, W&K, Blue Chip, MediaVest/SMG) overseeing the strategic pre-sale proposal process across 30+ brands-Execute post-sale process of video, display, mobile, connected TV, XBOX and custom content campaigns including system booking, launch preparations with internal and external teams and creating client-facing Wrap Reports-Maintain campaign reporting to track pacing and recommend optimizations to ensure optimal campaign performance-Drive relationship between P&G Shopper Marketing agency leading to quarterly renewal of business-Utilize third-party research tools to support plan recommendations and provide competitive analysis information-Supervise and lead the on-boarding process of Digital Sales Planners on P&G accountAccounts: Procter & Gamble Show less

  • Senior Strategic Account Manager

    Feb 2017 - Jun 2017

  • Strategic Account Manager

    Feb 2015 - Jan 2017

  • Associate Strategic Account Manager

    Apr 2013 - Jan 2015

  • Sales Associate

    Aug 2012 - Apr 2013
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  Oath

  Jun 2017 - Jan 2019

  • Senior Marketing Manager, Cause Marketing

    Jul 2017 - Jan 2019

  • Senior Strategic Account Manager

    Jun 2017 - Jul 2017
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  Verizon

  Jan 2019 - Feb 2019

  Senior Marketing Manager, Cause Marketing
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  Samsung Ads

  Mar 2019 - now

  • Senior Manager, Customer Success (Media & Entertainment)

    Mar 2025 - now

  • Manager, Client Solutions (Media & Entertainment East)

    Mar 2021 - Mar 2025

  • Client Solutions Manager

    Mar 2019 - Mar 2021