Katie Allen

Experience

• 

  Cosentino's Market

  Aug 2010 - Jun 2019

  Customer Service Representative

  As a Customer Service Representative, I focused on leading a department of over 40 employees to provide the best service possible for our customers. My daily responsibilities included addressing customer requests and complaints, encouraging employees to be friendly and helpful, and performing various administrative tasks to ensure the business runs efficiently.In addition to my duties as a customer service representative, I managed the store's Instagram profile. Responsibilities for this role included researching industry trends, developing content and monitoring insights. The objectives of this role were to promote brand awareness and highlight products unique to our store. Show less

• 

  Tepa, LLC

  Jun 2019 - Feb 2021

  As a Communication Specialist at Tepa, LLC, my responsibilities included:‣ Collected and wrote content for the company newsletter‣ Wrote and updated website content‣ Wrote content for company brochures‣ Developed project descriptions to use in proposals‣ Collaborated with social media committee to create content, develop campaigns and maintain a consistent posting schedule‣ Lead social media committee meetings to establish strategies and next steps‣ Developed social media policies and guidelines for employees ‣ Copyedited various marketing and communications materials‣ Monitored social media and website analytics Show less

  • Communications Specialist

    Aug 2019 - Feb 2021

  • Marketing and CRM Intern

    Jun 2019 - Aug 2019
• 

  University of Missouri-Kansas City

  May 2020 - Aug 2020

  Copyeditor and Advertising Intern

  ‣ Wrote timely articles for UMKC’s student newspaper‣ Researched and pitched story ideas‣ Conducted interviews with community leaders, students, and faculty‣ Collaborated with writers and editor-in-chief to develop stories‣ Identified and contacted potential clients to sell ad space

• 

  Page Communications

  Apr 2021 - Sept 2023

  As a Social Media Manager, I oversee digital marketing and public relations initiatives for a variety of accounts, including Legends Outlets, Westport KC, Bamboo Penny's, Jones BBQ, and The Raphael Hotel.‣ Lead a team of social media coordinators and interns‣ Establish brand consistency through copy and visuals‣ Use social monitoring and reporting tools to track engagement and sentiment‣ Develop strategies to increase account following up to 41% in one year‣ Create social ads and manage social campaign budgets‣ Monitor and engage with followers and other local brand accounts‣ Research ideas and plan upcoming campaigns using content calendars‣ Develop engaging content for clients, including Reels, TikToks, carousel posts, Tweets, and Instagram Stories‣ Ensure proper scheduling for social posts on Instagram, Facebook, TikTok, Twitter and Google My Business‣ Create and manage events on Facebook, Eventbrite, websites, and various publications‣ Conduct regular photoshoots to gather fresh and original content‣ Identify and manage digital influencer partnerships‣ Coordinate community partnerships‣ Develop copy and visuals for client newsletters‣ Research and write blog posts based on client goals, upcoming events, and current trends‣ Write press releases and media alerts for events, new menu launches, key staff additions, and other client news, securing more than 100 media hits in broadcast, print and digital over a 12-month period‣ Coordinate media segments, creating talking points and media overviews‣ Assist in event planning, brainstorming, coordinating vendors, developing timelines and writing scripts for emcees Show less

  • Social Media Manager

    Jan 2022 - Sept 2023

  • Account Coordinator

    Apr 2021 - Jan 2022
• 

  The Big Biscuit

  Jan 2024 - now

  • Director of Marketing

    Sept 2024 - now

  • Digital Marketing Manager

    Jan 2024 - Sept 2024